Corporate Magazine Services Registers 40,000th Public Space

The first professional waiting room program with user-derived demographics reaches milestone

Corporate Magazine Services (PRWEB) October 4, 2003

Unlike other services that place magazines in waiting rooms, Corporate Magazine Services is 100% direct request, and includes selectable demographics such as number of waiting room visits per day, average length of stay, and profession. This gives publishers unprecedented control of their audience, and allows a window into overall readership and pass-along copies. The sponsor of this program is Spectra Products, a national leader in partnership marketing located in New York State.

By teaming up with the professional societies, health plan providers, and other leading professional communities, CMS ensures that all subscriptions are qualified and completely visible to the publisher.

To receive waiting room subscriptions through CMS, professionals must complete a qualification questionnaire. They are then able to request categories of magazines appropriate for their waiting rooms. They must also indicate which magazine(s) they currently receive so that there is no duplication of subscriptions. On average to date, each corporate space has requested approximately six magazines. For a complete list of audience and demographics, please contact Corporate Magazine Services at 203-595-2583.

Were delighted by the overwhelmingly positive response to this program by the professional community," said Rysa Ferdon, President of SynapseConnect, Synapse Group Inc.s online subsidiary. Were proud that with CMS weve gone beyond doctors offices and health clubs into waiting rooms of corporate offices nationwide. Weve effectively expanded the size of the waiting room universe and provided a distribution method for publishers to reach these locations."

To find out more about this program, please contact Michael Borchetta at 203-595-2583, or mborchetta@synapsemail.com . Or got to http://www.corporatemagazineservices.com .
   
About Synapse Group, Inc.
Synapse Group, Inc. is the leading independent provider of customer acquisition and management services for publishers of consumer magazines in the United States. Its distribution channels are built upon networks of affinity marketing partners, including some of the most recognized brands in the United States. Synapse Group, Inc. is a subsidiary of Time Inc.