352 MEDIA GROUP TO CREATE E-COMMERCE SITE FOR EVERLAST

352 Media Group, an interactive media and marketing firm, is developing an e-commerce Web site for Everlast Nutrition, a New York City-based company that goes by the name of Vitamin Branding Corp.

GAINESVILLE, Fla (PRWEB) October 9, 2003 --- 352 Media Group, an interactive media and marketing firm, is developing an e-commerce Web site for Everlast Nutrition, a New York City-based company that goes by the name of Vitamin Branding Corp.

The new Web site, www.everlastnutrition.com, will market Everlasts new line of nutritional products including nutrition/health bars, vitamins and supplements. The Web site will use Flash technology to create an interesting graphic interface and feature keyword searching to make it easy for customers to find specific products or information.

352 Media Group Vice President of Sales Peter Van Rysdam said, We are excited about the opportunity to develop this site for such a world-renowned leader in the sporting goods industry. The Web site will reflect Everlasts image of top quality and will appeal to their sports-minded target audience."

Seth Ratner, president of Vitamin Branding Corp. said, We are positive we made the right choice. 352 Media Group has tremendous knowledge and experience in the industry and I am confident this is going to be a top-notch Web site. We are very excited about this partnership!"

Everlast Worldwide Inc. manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Through its apparel division, Everlast mens and womens active wear products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. At the retail level, Everlasts licensed products generate over $500 million in revenues. The companys Web site can be found at http://www.everlast.com.

352 Media Group, www.352media.com, is a full-service, interactive media and marketing firm headquartered in Gainesville, Fla. with a regional office in Atlanta. 352 Media Group provides its clients with a complete approach to business development, offering Web development, interactive CD-ROMs, Web marketing, integrated marketing, printed materials and consulting. Since its founding in 1997, 352 Media Group has served more than 400 clients in 30 states and in Africa, Europe, Asia and South America.
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