Encino, CA (PRWEB) October 16, 2003
In an era where many reality shows disappear as quickly as they arrive, get ready for more surprises from a reality television brand whose franchise has stood the test of time. Vin Di Bona, Creator, Director and Executive Producer of the long time hit reality show America's Funniest Home Videos and his business partner, Tammy Treglia, are pleased to announce their company, Hollywood Licensing of Encino, California. Hollywood Licensing is an entertainment licensing agency representing the owners of film and video libraries as well as television shows, celebrities, celebrity estates, corporate brands and other unique specialty artists.
Bringing a vast 35 year entertainment career to Hollywood Licensing, Co-Chairman Di Bona is a pioneer in comedic reality programming. The Emmy Award winning producer is also a member of the steering committee for The Caucus for Television Producers, Writers and Directors in Los Angeles. In addition to AmericaÂs Funniest Home Videos, Di Bona has produced hundreds of hours of network and cable programming including ÂAmericaÂs Funniest People, Â ÂSherman Oaks,Â ÂMaximum Drive,Â and ÂI Survived a Disaster.Â Co-Chairman Tammy Treglia brings to the company over a decade's worth of expertise in the area of entertainment licensing and business affairs. Previously, Treglia served as Executive Vice President of Business Affairs and New Media for Vin Di Bona Productions (VDBP). Prior to VDBP, Treglia began her career in Business Affairs departments at New World Entertainment and Hearst Entertainment in Los Angeles. At New World, she oversaw the implementation of all licensing directives for a vast array of New WorldÂs publicly owned companies.
This year's fall television schedule will mark the 14th year of side-splitting "caught on tape" hilarity when America's Funniest Home Videos returns to tickle the funny bones of audiences of all ages. Throughout America's Funniest Home Videos fourteen year history, from the Bob Saget years to hosts Daisy Fuentes and John Fugelsang and now with Hollywood Squares host Tom Bergeron introducing the funny clips, creator Di Bona is pleased that his show has maintained some of the highest ratings on any network in the area of "family programming." As reality television has gotten more risque in past years, America's Funniest Home Videos continues its family friendly programming, while consistently scoring top ratings.
After years of success in licensing the America's Funniest Home Videos clip library for a vast range of opportunities, Di Bona and Treglia launched Hollywood Licensing to expand the use of the America's Funniest Home Videos library footage, while creating a licensing and merchandising agency available to other intellectual property owners. As most licensors already know, new technology in many product lines often requires use of Âfunny video clips.Â Hollywood Licensing is uniquely positioned in that they have been long time experts in the area of licensing Âspecialty footage.Â Seeking to exploit this background, new and emerging technologies are of particular interest to their clients. The strongest interest in footage from America's Funniest Home Videos has traditionally come from the advertising community seeking more "advertainment" impact in their commercials. The company's work with major ad agencies to license clips from the America's Funniest Home Videos library has resulted in great laughs in many commercials. Some of the more memorable examples were seen in ads for All Detergent, Midway Home Entertainment, Southwest Airlines and Bounty Paper towels; all of which used funny home videos to great effect. Hollywood Licensing is currently looking for opportunities in Advertising and Marketing Campaigns as well as all forms of emerging New Media, including: video cell phone usage, Video Games, all electronic products and mobile media, Internet Syndication, Viral E-mail Campaigns and Electronic Billboards. ÂI am thrilled to continue working with Vin to expand the AmericaÂs Funniest Home Videos brand into new and existing markets. He is a hands on creative force who is truly inspirational,Â Treglia said.
Hollywood Licensing is pleased to announce a new partnership to represent two animated properties created by the legendary, Stan Lee (creator of Spiderman, The Hulk etc). These properties are entitled ÂThe AccuserÂ and ÂThe DrifterÂ and were originally created and produced by Lee for the now-defunct Stan Lee Media web portal. ÂThe DrifterÂ features a time traveling protagonist while ÂThe AccuserÂ is about an attorney whose murdering client goes free. ÂAs numerous produced episodes already exist, first on our agenda is to take the properties back to the internet and to the ever changing realm of new media. Stan Lee is the master artist of his genre, and we feel these works from Stan Lee Media will prove to be the phoenix rising from the ashes of the now defunct web portal,Â explains Treglia.
In addition to funny home video clips, Hollywood Licensing also licenses extreme sports clips. Corporate client Red Bull Communications, maker of the popular sports drink, maintains one of the largest and most exciting collections of extreme sports clips from their worldwide events. The footage can be licensed for a multitude of venues, similar to the areas of exploitation being sought for America's Funniest Home Videos. ÂThere is nothing bigger in todayÂs youth market than extreme sports and Red Bull is the leader of the pack when it comes to professional quality extreme sports clips,Â says Treglia.
Additionally, Hollywood Licensing is very pleased to announce its representation of the estates of both Lon Chaney and Lon Chaney, Jr. Hollywood Licensing is pursuing all available licensing opportunities for the estate of Lon and Lon Jr. for their outstanding work in the horror genre. Hollywood Licensing is very enthusiastic about working with the Chaney estate because their legendary artistry stands alone in film history.
A unique addition to the roster is Mission Style furniture designer, Gustav Stickley, III, grandson of the renowned visionary of the same name who founded the early 1900's Arts and Crafts Movement. ÂMr. Stickley trained directly with his grandfather in the art of quarter sawn oak furniture and has been providing his Mission style pieces on a special order basis for years. His work includes clocks, desks, household furniture, lamps, frames and any other imaginable accessory. We felt he was a natural for larger merchandising and licensing opportunities. While his grandfatherÂs original works sell at antiques auctions for impressive sums, Mr. Stickley, IIIÂs pieces are reasonably priced and are stamped in the same manner as his grandfatherÂs for collectable purposes,Â says Treglia.
Hollywood Licensing, LLC