OLD WORLD TAILORING MEETS CYBER CHIC: Saves Image Conscious Professionals and hard to fit Athletes Bundles of Cash and Time--also lists 10 TIPS men should consider BEFORE THEY SHOP

We DUMPED the middle man, NIXED the brick and mortar establishment, SLASHED the expensive advertising campaigns for labels that are typically never seen, FASHIONED a LOW overhead turn key business model, FOCUSED on PRODUCT QUALITY and PERSONAL SERVICE thus CREATING the CURE FOR THE $5000 CUSTOM MADE SUIT. TheExecutivesCloset.com online tailor extraordinaire.

FOR IMMEDIATE RELEASE:

Augusta, Georgia (PRWEB) October 11, 2003— Did you know there are people out there that will actually pay $1200 for a used and worn garment, just because it has a particular brand name on it? When Cindy Busch of The Executives Closet found this out the wheels began to turn in her mind. She understood they were also paying for quality, but there were some things the connoisseur of fine clothing needed to yet discover. In September of 2000, seeking new opportunities for her business and always looking at the big picture of marketing, there were some things about the mens clothing markets that were very appealing and what she found out is that there were a few needs that had yet to be filled.

Most men dont want to go shopping on one of their two days off, fight traffic to a crowded mall, to only become frustrated when sales people seem to persist in ignoring or refusing to help them. Then confusion sets in because they can't figure out what looks best on them. Most men hate to shop because of these reasons. Time is money and when you have to maintain a polished professional image your wardrobe is an important investment that has to be gotten right. This is why men are willing to pay such a high premium for service and quality. Most clothiers know this; however, there are a couple of thoughts Cindy knew were important to consider in this industry that maybe some other clothiers have overlooked.

In the time we live in, most professional men are still logical, practical thinkers but also something new, theyre avid internet users and the numbers are growing exponentially every year. And to pay blatant premiums on a label that is typically never seen just doesnt make any sense. Especially, when they can have the same thing and even better (along with personal service) at a price any shrewd shopper would jump at and they can shop online. Cindy knew what really mattered was how the garment looked on you, the quality of tailoring/service and how much it cost because know one will ever know who made the garment unless YOU tell them.

Logic was the marketing angle she was going to take along with comparative advertising. She created a low overhead business model for this industry that cant help but bring tremendous savings to her clients and fulfill a time saving need for the busy professional or athlete. It creates a wardrobe solution for the image conscious gentleman with the sartorial service they need via online and off at a tremendous value.

All that was next is educating her target audience with her solution. So whats the solution? TheExecutivesCloset.com launched in September of 2003 Americas most comprehensive online custom clothier with the largest fabric selection on the net. They offer high end custom hand made garments and mens furnishings utilizing the finest fabrics from around the world; In turn, creating a garment comparable to high ticket brand name garments. Also offering exceptional sartorial service and online image consulting wisely using ecommerce technology to market, The Executives Closet creates a price point at wholesale or nearly wholesale for custom tailored garments and offers convenient internet shopping for the busy professional any time of the day or night.

During a wardrobe profile the following things are determined they are also ten things everyone should bear in mind before they shop.
10 Things Every Man should know Before He Shops for Clothing
1. Determine what colors and are going to work best with your physical coloring (skin color, hair color, eye color) crucial when choosing fabric colors. Colors can brighten your face and bring you forward or they can wash you out and make you look sallow.

2. Determine your BodyType: (big and tall, short and slim, athletic, rotund etc.) Crucial when choosing styles: Pleats versus plain front trousers makes a huge difference on an individual who is conscious of their middle section.

3. Consider your Activity level: crucial when choosing fabrics: silk vs. high performance worsteds.

4. Consider your Lifestyle socially and in business. Determines the types of fashion you will need the most.

5. Consider your profession: An engineer will have different fashion needs from an attorney, or the editor of a magazine: the well tailored suit vs. well tailored business casual. Why well tailored? There's no reason for anyone to look sloppy.

6. Consider Your Personality: your apparel will create an individual flair and "the statement" you wish to project.

7. Consider the Image you wish to project: Studies show 30 seconds is how long it takes for a first impression. In those 30 seconds you are judged on many things, including: Education, Sophistication, Trustworthiness, Social Standing, Success, and Competence. The results are based almost entirely on visual cues. Appearance does count! And first impressions affect salaries, career advancement and the influence you will have on others.

8. Consider your personal likes and dislikes: determines what to look into and what to stay away from.

9. Consider the climate in your area: determines fabrics and types of clothing needed most

10. Consider your formal wear needs: determines whether you should rent your tuxedo or have a couple made. If you yearly attend functions that require a tuxedo it is more cost effective to buy a tuxedo instead renting one. Every gentleman needs at least one tuxedo in his closet.

You can contact Cindy Busch at TheExecutivesCloset.com for all your custom tailoring needs.

For additional information view contact info below

contact: Cindy Busch available for interview
phone: 706-399-4655
www.theexecutivescloset.com

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