Swapathing, Inc. Announces The Internet’s First Online Gift Card Exchange

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Pioneer of online gift card marketplace launches its new site, Swapagift.com - providing consumers a place to buy, sell, and swap unused merchant gift cards.

Newtown, PA (PRWEB) October 8, 2003 – Swapathing, Inc. announces the launch of its new online gift card exchange – Swapagift.com. This innovative site provides a forum for buying, selling, and trading unwanted and unused merchant gift cards.

Swapagift.com is the only Internet site that provides a forum for buying, selling, and swapping merchant gift cards. The goal of the site is simple: provide a way to redeem and/or trade gift cards in an open market. The site offers the consumer an inexpensive and effective means of selling unwanted gift cards, or trading them for cards they would prefer, based on the centuries-old bartering system. The site makes use of a proprietary matching mechanism that automatically identifies matching gift cards, facilitating the swapping process.

" We are excited about the launch of our new site, and are encouraged by its initial reception. There is finally a place where those unused gift cards can be converted into something of value, be it cash or other gift cards. Buyers come to our site looking to get a great deal on unwanted gift cards that users have listed sale for sale. Sellers get an opportunity to turn their gift cards into cash; something that the merchants will typically not do. And swappers get the timeless experience of bartering their unwanted gift cards for cards they’d rather have," said Michael Kelly, Swapathing's Vice President of Marketing.

"In a perfect market, buyers and sellers need to come together to get the best price and terms they can. With gift cards, this was not the case. People who have received gift cards have no way of exchanging them or returning them – that’s just the typical merchant policy. Our goal was simply to develop a market for the $35 billion marketplace that would facilitate the exchange of these cards. With our matching technology, we can quickly identify and bring together buyers and sellers," said Mary Jane Kelly, Swapathing's co-founder and chief executive officer.

In conjunction with the site’s inaugural launch, Swapagift.com is offering the first 1000 registered users a free gift card listing – waiving its $3.99 listing fee. By registering, users are automatically entered into a monthly drawing for a $50 gift card to the merchant of their choice – no strings, no gimmicks.

About Swapathing

Swapathing, Inc. is a developer of online marketplaces and e-commerce solutions. The company develops these electronic markets by identifying products and services that can be enhanced and facilitated through online exchanges and technology. Swapathing, Inc. is the developer of Swapagift.com, and is currently developing market solutions for other vertical marketplaces, in addition to providing e-commerce strategic consulting. Founded in 2003, Swapathing, maintains offices in Langhorne, PA.

Swapagift.com is a wholly-owned service of Swapathing, Inc.

Visit us at http://www.swapagift.com.

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For more information contact:

Michael Kelly, Vice President of Marketing

215-504-9011

customerservice@swapagift.com

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