TriActive Selects Vincera's User Activity Intelligence (tm) Solution

User Activity Intelligence leverages e-Channel intelligence with existing corporate knowledge to drive demand generation activities

AUSTIN, TX (PRWEB) October 14, 2003 -- Vincera Software, Inc., a leader in e-channel intelligence, today announced that TriActive, Inc. has selected and implemented its User Activity Intelligence solution. TriActive anticipates that Vinceras solution will enable sales and marketing personnel to better evaluate the online behavior of website visitors and, in turn, leverage that information for more effective demand generation activities.

The Vincera Software, Inc. User Activity Intelligence Solution provides companies with the ability to unlock critical intelligence from their e-Channel and leverage it across all channels within the organization, with the specific goal of increasing profitability while maintaining compliance with privacy specifications.

User Activity Intelligence, or "UAI", offers a unique no-touch" approach to collecting user-level business data from all online interactions, and provides the ability to analyze and act upon those interactions in real time. Vincera also offers a proprietary set of predictive models, enabling organizations to understand and proactively address their customers needs from an individual perspective. Such abilities are critical for maximizing profitability and serviceability of customers.
   
By leveraging the knowledge we gain about on-line behavior to enhance the data in our existing Siebel CRM system, we can increase the efficiency and productivity of our sales efforts. Better understanding visitors behavior allows us to effectively match their interest to our value-based solutions portfolio, and proactively provide more targeted information," said Sol Suberi, president and CEO of TriActive. TriActive prides itself on proactively addressing customer and market demands and believes the website can provide a revealing forecast of emerging trends. The UAI solution allows our marketing and sales teams to gain invaluable insight in real-time or on-demand, and take action to insure we maintain our competitive advantage."
   
Vincera Software is pleased to add TriActive, Inc. to the list of companies that are using our innovative solutions to truly leverage the e-channel, as it continues becoming a key element in an organization's delivery strategy," said Dave Malmstedt, chairman and CEO of Vincera Software, Inc. User Activity Intelligence enables business activity monitoring from within an organizations e-channel, and provides the ability to understand their customers from an individual perspective, versus the traditional approach of only addressing the aggregate."

Available immediately, Vinceras User Activity Intelligence Solution consists of patent-pending interaction collection technology, robust collaboration with existing applications, bi-directional data manipulation from any corporate data store, and integrated analytics, modeling and reporting. Vinceras approach is to allow the marketing analytical process to be accomplished iteratively, incrementally and non-intrusively. UAI has been designed as a software solution that is installed within a companys own environment, thereby significantly reducing security, privacy, and corporate data access concerns common to hosted analytics solutions.

About TriActive, Inc.
Headquartered in Austin, Texas, TriActive® provides a complete solution that optimizes IT resources and reduces costs through integrated, web-hosted system management applications. These applications enable IT organizations with worldwide operations to function as dynamic, value-oriented businesses, while maintaining their core service responsibilities. TriActives customers include Cookson Electronics, Ft. Worth Transit Authority and Trammell Crow Company. Contact TriActive via phone at 877-874-2284, or via email at info@triactive.com. Further information can also be found at www.triactive.com.
###