Oregon Design Firm Completes Logo and Print Collateral Project for Silicon Valley Startup

Crendo designed a custom logo, business cards, company capabilities brochure, and a product sell sheet for chip startup Extandon Inc.s first tradeshow appearance.

Salem, OR (PRWEB) October 12, 2003 -- Startup companies often show up at their first tradeshow with a product datasheet hastily printed the night before at their local copy shop. Extandon Inc. of Fremont California wanted to make sure the marketing materials for their first tradeshow appearance were professionally designed and produced, and Crendo of Salem Oregon was happy to take on the challenge of creating a logo and the necessary print materials in just under a month.

Thanks to digital printing, the lead time for the printer was measured in days, not weeks, which gave us more time for design -- but the schedule was still very tight," stated Tamra Heathershaw-Hart, founding partner of Crendo. To meet the deadline we had to start working on the layout for the brochure & sell sheet before the logo was finalized, so we really had to oversee all the details very carefully to make sure the final printed documents had all the right pieces."

Both the brochure and sell sheet are highlighted with custom photo collages featuring digital photos of Extandons chips. One of the projects biggest challenges came from working remotely with a California-based printer to make sure the colors in those collages were exactly the shades of teal & blue that the client wanted. DSL Printing in Fremont even called in a Xerox technician to help re-calibrate their digital printing system so everything printed to the clients satisfaction.

Short deadline or not, it was a great project -- the client had high creative expectations, gave useful feedback, delivered content on time, and loved the finished product. Thats my favorite kind of project!" stated Heathershaw-Hart.

About Crendo (www.crendo.com)
Crendo creates print collateral and web sites that help clients effectively market and sell their products and services. Headquartered in Oregon since mid-2000, Crendo was founded in the heart of the Silicon Valley in 1995, and spent the dot-com boom working for numerous startups. Crendos portfolio is available at http://www.crendo.com/ .
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Crendo Contacts:
Tamra Heathershaw-Hart
503-399-4774
tamra@crendo.com