Just published: MORE WORDS THAT SELL, a hands-on sequel to the bestselling advertising thesaurus "Words That Sell"
Not just a chip off the old thesaurus, MORE WORDS THAT SELL is the first phrasebook to recognize the targeted nature of today's marketing. Use it to tweak your message and hit the hot buttons of your intended market.
Since 1984, "Words That Sell" has supplied business people with quick inspiration for selling anything that needs to be sold. Now, nearly 20 years and 250,000 copies later, the bestselling thesaurus has given birth to a sequel: MORE WORDS THAT SELL. But the new book isn't simply filled with more ways to say "big" or "exciting."
MORE WORDS THAT SELL is the first phrasebook to acknowledge the targeted nature of today's marketing. Richard Bayan, author of both books, says, "MORE WORDS THAT SELL takes the original concept to the next level: specialized lists of words and phrases you can use to fine-tune your copy and gear it to specific audiences."
The new book includes some important features that set it apart from its predecessor (as well as from any other thesaurus out there):
| | - Lists of market-specific phrases for pressing the hot buttons of your audience: business-to-business, finance, nonprofit, online services, subscriptions, technology, youth market, senior market and more
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| | - Separate lists of emotional, cerebral, physical, upscale, "plain" and "sexy" words to help you find the right tone (and break through your reader's indifference barrier)
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| | - Extensive lists of colors, fragrances, sounds, flavors and textures to help readers FEEL your message instead of just reading it
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| | - A useful list of 162 "magic-response words" like "save," exclusive" and "opportunity"
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Budding copywriters can peruse Bayan's sometimes-irreverent back-of-the-book advice on "25 Common Copywriting Pitfalls," writing style, and online copy. There's also a 22-point personal copy checklist to keep handy as you write.
Like its predecessor, MORE WORDS THAT SELL is designed for anyone who uses language to sell, motivate or persuade: advertising copywriters, public relations professionals, marketing and sales teams, business owners and online entrepreneurs, telemarketers, corporate trainers, job applicants and CEOs.
MORE WORDS THAT SELL by Richard Bayan
McGraw-Hill, 2003. 175 pages, paperback.
7 1/4" x 9 1/4" $14.95 ISBN 0-07-141853-9
Praise for MORE WORDS THAT SELL:
"Simply great! You've got to buy it if you write... and if you need to use words to persuade. I keep this book at my computer -- inches away from my right hand as I write for clients. Highly recommended."
-- Susanna K. Hutcheson, Owner and Executive Copy Director, Powerwriting.com LLC
Richard Bayan has been an advertising copywriter for a quarter of a century -- including 14 years (1985-99) as copy chief at Day-Timers, Inc., where his work won six advertising awards. Bayan is the author of four books, including the long-popular thesaurus "Words That Sell" and the more mischievous "Cynic's Dictionary." His online columns and essays have won him a small but devoted international following. He lives with his wife in a century-old former livery stable in Philadelphia.
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