CAPSCAN AND ANCHOR SOFTWARE ANNOUNCE NEW BUSINESS PARTNERSHIP

UKs Leading Address Management Supplier Launches MatchCode International for Canada at The DMA Annual Exhibition, Orlando, Florida

Orlando, Florida (PRWEB) October 12, 2003 -- Capscan, the leading UK supplier of international address management and data-capture software, announced today that they will be unveiling their new Matchcode International software for Canada at the DMA Annual Conference in Orlando October 12-14th.

Anchor Software, a leading US supplier of software products and addressing solutions to the Direct Mail/Marketing Industry has been appointed the exclusive North American distributor for Matchcode International for Canada.

Capscan and Anchor Software will be providing live demonstrations of their Canadian addressing solution during the DMA Annual Conference, to be held at the Orange County Convention Centre at Anchor Softwares Booth #1400. Visitors will learn how to use Matchcode International to maximise Canadian data quality and promote more effective usage.

Matchcode International for Canada uses the Canada Post Address Data File, which includes over 10 million addresses in 6,990 municipalities. With the launch of this product, Capscan and Anchor now provide addressing software for the US, Canada, Europe and Australia.

In such a competitive business climate, the ability to sell and market internationally is increasingly important. Good address management provides businesses with accurate information and forms the basis of effective direct sales and marketing campaigns. Matchcode International for Canada extends our reach within international markets and helps businesses realise the global marketing dream", explains Capscans Sales Director, David Mead.

With the increased globalisation of business processes, Anchor recognizes the need to offer US, Canadian and other international businesses the opportunity to move away from country specific solutions to encompass address data worldwide. This partnership in conjunction with its relationship with Uniserv GmbH of Pfozheim, Germany adds Canada to Anchors suite of international address management offerings," said Anchor Softwares President, Gary Siegel.

About CAPSCAN

CAPSCAN is the United Kingdoms leading supplier of international address management and address data-capture software. The companys flagship product, Matchcode, is a fully functional address management system, available as a stand-alone program for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Through its strategic partnership with Uniserv GmbH, CAPSCAN now supports comprehensive address datasets for most European countries, including the UK, Germany, France, Spain, Italy, Netherlands, Austria, Switzerland, Belgium, Luxembourg, Portugal, Ireland, the USA, Australia, Canada and Scandinavia. CAPSCAN is also expert in the integration of lifestyle and business data sets from Experian into address databases to support and rationalise canvassing or marketing activities throughout Europe.

About ANCHOR SOFTWARE

ANCHOR SOFTWARE, LLC is a leading provider of software for the direct marketing industry. ANCHORs application software includes products for address cleaning, postal discounting, merge/purge, document design/personalization, list management, and an interface solution for NCOALink, when approved by the USPS. In addition, Anchor is the exclusive US provider of Uniserv GmbHs European address hygiene software, including its SAP certified address validation and correction systems. For more information, visit ANCHOR SOFTWAREs our web site.
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Editorial Contacts
Review copies, additional interviews and photography are all available from:

For CAPSCAN: Martin Brindley or Tamsin Keynton at MCC, International,Tel: 01962 888100

For ANCHOR SOFTWARE: Fred Sirkey, Tel: 240-631-2100