RIPPLE EFFECTS INTERACTIVE LAUNCHES REDESIGNED WEB SITE FOR CARNEGIE LEARNING

Carnegie Learning, a leading innovative developer of mathematics curricula for secondary education, recently enlisted the services of Ripple Effects Interactive to launch a redesigned Web site (www.carnegielearning.com). The sites refreshed look and feel clarifies Carnegie Learnings message and enhances the companys brand awareness for the company.

PITTSBURGH PA (PRWEB) October 15, 2003 -- Carnegie Learning, a leading innovative developer of mathematics curricula for secondary education, recently enlisted the services of Ripple Effects Interactive to launch a redesigned Web site (www.carnegielearning.com). The sites refreshed look and feel clarifies Carnegie Learnings message and enhances the companys brand awareness for the company.

In addition to improving the sites creative aesthetics, Ripple Effects Interactive redesigned the sites navigation structure and reorganized the Web sites content. The result is an improved user experience for visitors, and a dynamic promotion of the companys products.

Ripple Effects Interactive has helped our company to offer a Web site that matches the excellence of our mathematics curricula product, said Carrie Work, Carnegie Learnings director of marketing. The redesigned site helps Carnegie Learning fulfill its commitment to serve customers by making information easier to access. It will also help us as a company to market our products and reach more audiences."

In addition to the redesigned Web site, Ripple Effects Interactive also created an online marketing demonstration tool for the Carnegie Learning product line. The Flash demo showcases key selling points and helps the Carnegie Learning sales team more effectively communicate the benefits of the companys mathematics curricula.

Carnegie Learning is a leader in education because it understands the vast possibilities available to them via tools and mediums such as the Internet," said Louis Malafarina, chief executive officer at Ripple Effects Interactive. We are happy to be able to deliver the promise that interactive marketing brings."

Ripple Effects Interactive has built a strong reputation in the education industry, by creating award-winning work for clients such as Carnegie Mellon University, University of Pittsburgh, the Community College of Allegheny County, Federation of Community College Systems, Gateway High School District and Thomas Jefferson University Hospital. Additionally, the agency recently launched an education-based Web site for the Pennsylvania Historical and Museum Commission and PBS affiliate WITF, Inc.

Carnegie Learning is the leading innovative developer of mathematics curricula. Based on over 20 years of research at Carnegie Mellon University, the company's Cognitive Tutor® family of mathematics solutions integrates advanced cognitive research, interactive software sessions and engaging classroom activities to immerse students in the experience of mathematics. Teachers use Carnegie Learning's real-world problems and unique Learning by Doing® pedagogy to increase students test scores, confidence and motivation. The Cognitive Tutor brings the best of research-based curriculum, data-driven instruction and personalized learning to todays mathematics classrooms. Recognized as an Exemplary Mathematics Program by the U.S. Department of Education, Carnegie Learnings core products, Cognitive Tutor Algebra I, Geometry, Algebra II and Integrated Math, are used in 46 of the largest school districts in the country including Austin, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, New York City, Pittsburgh, San Diego and the Department of Defense Education Activity.

Ripple Effects Interactive is a premier interactive agency -- recently ranked among the nations top 50 by Ad Age magazine -- that partners with clients to create innovative online marketing campaigns. The agency offers a full range of services - from strategic marketing communications and website design to online marketing and application development. Located in Pittsburgh and Philadelphia with representation in Washington, D.C., Ripple Effects Interactive features a team of 40 interactive specialists. Since 1998 the agency has worked with government, education and large corporate clients, including the Commonwealth of Pennsylvania, GlaxoSmithKline, Carnegie Mellon University, Johnson & Johnson and Coca-Cola. Ripple Effects Interactive has built a reputation for high-quality work, winning more than 75 industry awards in the past three years alone, including the prestigious ID Magazine Gold Award for website design. For more background, visit www.RippleEffectsInteractive.com.

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