WIRED CRUISE SHIP TO TARGET PASSENGERS WITH DEBUT OF ONBOARD VIRTUAL VIDEO MAGAZINE SHOWCASING THE SHARPER IMAGE

Relevant Marketing, a Dallas-based online and offline marketing firm specializing in brand-extending and loyalty-building permission-based communications, today announced a partnership with Insystcom, provider of the SeaLynx in-cabin interactive communication and entertainment system, to deliver exclusive advertising and editorial content to travelers aboard SeaLynx-equipped cruise ships.

DALLAS, TEXAS -- Relevant Marketing (www.relevant.bz), a Dallas-based interactive marketing firm, today announced an exclusive partnership with Insystcom (www.insystcom.com), provider of the SeaLynx in-cabin interactive communication and entertainment system, to deliver advertising and editorial content to passengers aboard SeaLynx-equipped cruise ships.

Relevants rMagazine is available for viewing by all passengers on the 340-cabin luxury vessel, Oceania Regatta, which departed Barcelona, Spain on October 11, 2003. The debut issue features advertising from The Sharper Image.

We are proud to be working with The Sharper Image and Insystcom to bring relevant advertising and content to the highly sought-after cruise ship passenger demographic," said Deb Kramer, CEO of Relevant Marketing. She added that in addition to the in-cabin edition, future issues of the rMagazine will include pre- and post-cruise editions delivered to passengers via email.

Insystcom CEO Wil Riner, Sr. hailed the partnership with Relevant Marketing as an important piece of his companys business model. By partnering with Relevant Marketing we are leveraging our success in delivering content-on-demand to the cruise ship industry along with Relevants success in creating trackable, interactive communications."