Affordable Software Solution Doubles PR Results: ThoughtOffice PR|Pro™ Creates Enticing Headlines and Dynamic Copy - Advances PR Development with Ease

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ThoughtOffice™ and PRWeb™ release their integrated media and press release solution to the public. ThoughtOffice PR|Pro™ creates dramatic headlines, body copy and unique perspectives, and in real-world testing has helped to increase PR results (reads, pick-ups and reprint statistics) by as much as 100%.

After three years of development and refinements, ThoughtOffice™ and PRWeb™ release their integrated media and press release solution to the public. ThoughtOffice PR|Pro™ creates dramatic headlines and can increase pick-up and republishing rates by over 50%.

"Getting your press release on the web is a cinch. Creating winning PR that gets read, distributed and picked up by periodicals, newspapers and top-flight search engines is quite another" says Mark Alan Effinger, ThoughtOffice founder and CEO. "Press releases are the most effective, least expensive form of promotion ever devised... if you craft it right. Do it wrong, and it can can taint your product and company. We've done both, and truly perfected the former. ThoughtOffice PR|Pro is the resulting solution."

PR|Pro™ ( is a software product developed as a collaboration between ThoughtOffice and PRWeb. The two companies lend a cooperative perspective on the model and industry, and the resulting software, templates and teaching documents provides a comprehensive product that solves large problems for companies and individuals leveraging their stories to the press.

"We've put many thousands of man hours into this product, and it shows in the exhaustive nature of the eXpertTopics engine, and in the creative responses developed with the ThoughtOffice application," comments David Lockman, Product Specialist for ThoughtOffice Corporation. "By the time you've run your ideas through PR|Pro, you'll have created a fully developed concept with a much larger impact than the simple linear process most agencies use... that type of product lacks the energy, excitement and media interest that makes great PR really work for a firm".

PR|Pro takes over 1200 focused questions, and combines them into a software application with 6,800,000 words and phrases in a unique database program. By typing in a word or phrase, brainstorming immediately begins to spark new lines of thinking resulting in creative headlines and copy. All of your responses are clicked into PR "Session" for future reference. The eXpertTopic™ Module prompts the user with 300 to 1200 questions that clarify critical points of the product, service, process and market, helping companies better refine their message and unique selling proposition.

"The unique selling proposition and editorial value are missing in many of the press releases to which we've been exposed," comments David McInnis, CEO of PRWeb, the Free Press Release Newswire service. "We receive about 8 million page views a month, and many thousands of press releases. Overall people are missing the key points to crafting their media product. Now that we are participating in the Inktomi trusted feed program, it's absolutely critical that a company's news release be high quality, or they will lose credibility, reducing their chances of being republished by magazines, web sites and newspapers. ThoughtOffice PR|Pro provides a great solution for improving the quality of the end product. This can mean the difference between a few thousand and a hundred thousand press release views."

ThoughtOffice PR|Pro was developed by public relations professionals in eight countries, using the same technology to craft popular programs for Trikke™ scooters, QuickyMart™ e-commerce software, LaserVision laser projectors, eAgency wireless insurance solutions, TechCoast™ incubators and over 500 additional products and services.

The program's exclusive release is through a joint venture program developed by ThoughtOffice and PRWeb, and supported by ExitPath. The MSRP is $299, with a limited-time special price of $149.

PR|Pro includes ThoughtOffice, with the addition of the eXpertPR Module, eXpertMarketer Module, eXpertAdvertiser, eXpertEvaluator Module, eXpertWriter and eXpertSpeaker Modules.

In addition, there are sample press releases that have garnered international press, a PR outline (to describe the necessary ingredients in a press packet and release schedule), and a press program outline for professional PR people who might benefit from a presentation template.

About PRWeb
PRWeb is one of the largest online press release distribution engines. Founded in 1997 by David McInnis, the company offers free press release distribution services supported by the voluntary financial contributions of its users, providing an equitable scale to allow all organizations access to the same tools and distribution that have historically been available only to larger companies. The company enjoys about six million page views monthly, and continues to grow at a rapid rate. The company can be reached at

ThoughtOffice Corporation is an ExitPath company, and their products can be seen and ordered on the Internet at

About ExitPath
ExitPath is a technology and product development, marketing and PR company located in Portland, Oregon. The company is known for "productizing" people and technologies quickly and affordably, with an emphasis on high-velocity time-to-market and time-to-money programs. Responsible for launching Time Magazine's most popular product of 2003, the Trikke cambering scooter, ExitPath has also developed and launched over three dozen additional products and services since 1999. The company can be reached at 360-609-9272 or

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Mark Alan Effinger

Mark Alan Effinger
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