YR Goes Off the Wall

YR Media have produced a multi-part campaign to celebrate the record label Wall of Sounds 10th birthday. The campaign allows users to experience the real Wall of Sound at http://www.offthewallgame.co.uk/ecard or to bust some bricks at http://www.offthewallgame.co.uk

Online and wireless marketing specialists YR Media have produced a multi-part campaign to celebrate the record label Wall of Sounds 10th birthday. The creative activity is a blend of interactive ecards, a 'breakout style flash game, polyphonic and mono ringtones, logos and colour images, text messaging, online PR and guerrilla P2P activity designed to produce a compelling story.

Visitors to the ecard can fully experience 'The Wall of Sound with streaming tracks from the labels top ten artists and the chance to grab themselves free mobile content. The Off the Wall game takes players through 10 levels off brick busting mayhem with each level representing a year and streaming tracks from the celebration album. Those who reach the final level get a free unreleased track and their choice of ringtones. The combination of strong creative, mobile incentives and on and offline activity seem to be producing strong results both in terms of data capture and awareness.

We are very pleased that Wall of Sound have chosen us to create and manage their online and mobile activity for this important year" says Seth Jackson, Marketing Director for YR Media.

We believe the ecard in particular really broke the mould in what can sometimes be a rather dull and predictable medium"

The technology behind the web and mobile interaction is YRs unique C:LIVE platform. C:LIVE is currently being used by over 10 different record labels and games companies including Beggars Banquet/XL where it forms the basis of the official website for Mercury Music Prize winner Dizzee Rascal.

You can view the ecard at http://www.offthewall.co.uk/ecard or play the game at http://www.offthewall.co.uk

YR Media is the creative arm of YourRelease.com. It specialises in viral and guerrilla marketing using mobile technology to produce online and wireless campaigns.

For further information, please contact Seth Jackson at YR Media on 0870 90 90 500 or email seth@yrmedia.com