SkylarHaley Introduces New Line of All Natural Whole Dried Fruits

SkylarHaley announced today the introduction of a new line of sulfite free whole dried fruits. Marketed under the Stoneridge Orchards brand, the line of whole dried fruits are Blueberries, Cranberries, Cherries and Strawberries.

Pleasanton, CA, October 8th, 2003 -- SkylarHaley a leading Food and Beverage marketing company announced today the introduction of a new line of sulfite free whole dried fruits. Marketed under the Stoneridge Orchards brand, the line of whole dried fruits are Blueberries, Cranberries, Cherries and Strawberries.

We believe our line of all natural, sulfite free, whole dried fruits represent a new standard," says SkylarHaley Co-Founder Jonathan Smith. Unlike many of our competitors who use bits or halves of fruit in their products, our line contains nothing but all natural whole fruits. Our fruits are carefully dried without sulfites, preservatives, hydrogenated oils or artificial flavors or colors. Our fruits are handpicked from the fertile valleys of the Pacific Northwest, which are number one in the world for growing Bing Cherries and a top producer of Blueberries, Strawberries and Cranberries. Stoneridge Orchards whole dried fruits match the taste and experience of traditional fresh market and homegrown fruits.

There has been a lot of media attention regarding the nutritional value and health benefits of consuming more fruit. The term getting your daily fives" has been used regularly and manufacturers have rushed fruit products to market. This rush to market by manufacturers has left many consumers with many choices that have far more in common with candy products than the fruit products they are attempting to imitate.
Like our essn and achievONE line of beverages, weve continued the SkylarHaley promise of creating truly innovative product experiences. Our packaging is responsive to the needs of todays consumers. Packaged in attractive, brightly colored, re-sealable pouches that allow consumers the flexibility of being able to take their whole dried fruits wherever they go.

The back of each pouch contains a clear window displaying our fruit so consumers can clearly judge the appearance of the fruits before purchasing. By using re-sealable pouches to package our whole dried fruits our product is designed to meet the needs of on the go consumers who are busy and need products packaged that are flexible to their needs. Our distinctive packaging and great taste means there will be no more excuses for not getting your daily fives."

About SkylarHaley
SkylarHaley (www.skylarhaley.com) is a leading Food and Beverage marketing company focused on bringing innovate products to market. By creating national brands in the food and beverage industry and to obtain a market leading position through excellence in product innovation and customer service. We are dedicated to our customers product experience and pledge to sponsor activities that benefit the community we plan to serve.

Headquartered in Pleasanton, California and an East Coast office in Sterling, VA, SkylarHaley was founded in July 2002 by Perry Abadir and Jonathan Smith. With a combined fifty plus years of industry experience in the Food and Beverage business.

Mr. Abadir and Mr. Smith also own Blue Sun Corporation, a food and non-food brokerage company that specializes in selling to the Warehouse Clubs and to larger grocery retail chains. Blue Sun has been hired by SkylarHaley to represent the essn, achievONE beverage line as well as the Stoneridge Orchard Whole Dried Fruit Line in the Club Market.    
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Media Contacts:
Jeremy Smith Blue Sun Corporation, jeremy@bluesuncorp.com, Blue Sun Corporation 925.426.9864.
Peter Vermeulen, SkylarHaley, peter@skylarhaley.com, SkylarHaley, Inc. - Tel 925.600. 9397, Fax 212 479-5138. www.skylarhaley.com
SkylarHaley, the essn logo, and the slogans hydrate your spirit" and essn a new essential" are either trademarks or registered trademarks of SkylarHaley.