More Big Name Tequilas Star in 2003 Experience! For Immediate Release Organizers apologize to sipping aficionados...

Albuquerque, New Mexico, October 1, 2003: The Fourth Annual New Mexico International Tequila Experience happens Friday, November 14, 2003, from 5pm to 8pm, at the historic La Posada de Albuquerque (125 2nd St. NW, Albuquerque, NM 87102.)

Albuquerque, New Mexico, October 1, 2003: The Fourth Annual New Mexico International Tequila Experience happens Friday, November 14, 2003, from 5pm to 8pm, at the historic La Posada de Albuquerque (125 2nd St. NW, Albuquerque, NM 87102.)

"With Mexico trying to block the foreign bottling of bulk tequila, that could drive the price of all tequilas even higher," declares Jeff Young, co-organizer of the Tequila Experience, and Music Director of local radio station and sponsor, 105.1 The Horizon. "More than ever, consumers need the kind of information they get at the Tequila Experience."

The fourth annual event--the largest tequila tasting of its kind in the Southwest--features such big names as the elegant reposado Penca Azul, powerhouse Casa Noble, and the newest tequila to take the industry by storm, tequila Buscadores. Thanks to official distributors and sponsors, Southern Wine & Spirits of New Mexico and Bacchus Wine Patrol, over 75 premium and super premium brands of tequila and mezcal-some previously unavailable in New Mexico-will also be sampled.

As in the past, there will be free guest speakers, delicious, free food supplied by Conrads Downtown at La Posada, as well as specially priced room packages at the historic La Posada de Albuquerque. The organizers, the Southwest Tequila Association, will also award the coveted Tequila Ambassador trophy.

"If you stood in line at last years show, or were turned away," states Co-organizer, Mike Morales, "we apologize. The demand for last minute tickets was simply overwhelming. The key," he warns, "is to purchase early on-line at our website."

According to Mindy Green, the third member of the Southwest Tequila Association, "Weve streamlined the way guests will register for the show, and shortened it by an hour. This ensures that each person can sample and enjoy these phenomenal tequilas in a more relaxed atmosphere."

                 --end-

Note to Editor: For an in-depth interview on the New Mexico International Tequila Experience with any member of the Southwest Tequila Association, call (505) 332-0617 right now! Log on to the official website at http://www.tequilaexperience.com. Information on room rates, call La Posada de Albuquerque at 1-800-777-5732 or 505-242-9090. Further information on the hotel is available at http://www.laposada-abq.com.