PRESS RELEASE For Immediate Release Date: October 17, 2003 Contact: Gary Baron, President, 321-751-9155 22K BY BARON WEBSITE NOW OPEN, Exclusive Collection - 22 Karat Gold Italian Masterpieces

22K BY BARON announces the opening of their new e-commerce website offering an exclusive collection of fine 22 karat (22K) gold Italian jewelry containing 91.7% pure gold. Offering custom creations to classic favorites, 22K BY BARON handcrafted styles include bracelets, necklaces and chains for both men and women. 22K BY BARON high karatage jewelry contains 33.4% more pure gold than 14 karat (14K) and 16.7% more gold than 18 karat (18K) jewelry.

PRESS RELEASE

For Immediate Release         
Date: October 17, 2003
Contact: Gary Baron, President, 321-751-9155

22K BY BARON WEBSITE NOW OPEN
EXCLUSIVE COLLECTION - 22 KARAT GOLD ITALIAN MASTERPIECES

22K BY BARON, a Melbourne, Florida based company, is proud to announce the opening of their new e-commerce website presenting an exclusive collection of luxurious 22 karat (22K) gold Italian jewelry containing 91.7% pure gold.

Offering custom creations to classic favorites, 22K BY BARON styles include bracelets, necklaces and chains for both men and women. 22K BY BARON high karatage jewelry contains 33.4% more pure gold than 14 karat (14K) and 16.7% more gold than 18 karat (18K) jewelry.

22K BY BARON fine jewelry is meticulously handcrafted by Italian goldsmith artisans long known for setting the world's highest standards of quality and features secure lobster claw, fancy spring ring or hidden box clasps (rarely found with 22 karat gold jewelry!). In addition to the unique high gold content, most jewelry designs are new and previously unavailable in the United States.

"It has been my long-time desire to offer enlightened jewelry connoisseurs in the United States the unique opportunity to enjoy the purity and special qualities of Italian 22 karat gold jewelry," said Gary Baron, Founder and President of 22K BY BARON. "We designed our website to be easy-to-use, educational and fun - like taking a journey to Italy. Even our jewelry designs are aptly described with an inspirational Italian theme - Bellagio, Amour, Venus, Tuscany, Roma and Florence - to name a few."

22K BY BARON offers four convenient shopping choices:
· Internet     (www.22kbybaron.com)
· Telephone (Toll-free: 1-866-22K-GOLD)
· Fax        (321-751-3978)
· Mail Order (7777 N. Wickham Rd. #12-236, Melbourne, FL 32940)

Orders are usually shipped within one business day and include a 100% complete satisfaction, money-back guarantee. 22K BY BARON accept American Express, Visa, MasterCard or Discover credit cards, and cashier or personal checks and money orders for mail-order customers.

22K BY BARON is a member of Jewelers Vigilance Committee and listed with the Jewelers Board of Trade.

For more information about 22K BY BARON, contact Gary Baron at 321-751-9155.