FutbolMasters Signs Tribesoft as Agency of Record

Chicago, IL, October 15, 2003 - Tribesoft, a full service marketing solutions agency, announced today that FutbolMasters has selected Tribesoft as its exclusive agency of record. As FutbolMasters agency of record, Tribesoft will handle all advertising and branding campaigns and communications for FutbolMasters throughout the world.

Formed in 1999 by World Cup legends Carlos Alberto, Eusebio, Teofilo Cubillas and Elias Figueroa, FutbolMasters launched globally in 2000 with Stephen Leighton as managing director. FutbolMasters has grown rapidly to become the premiere global ambassadorship for "The Beautiful Game" representing and creating opportunities for over 100 of the soccer world's greatest icons via a wide array of services for teams, athletes, federations, rights owners, corporations and organizations.

As the agency of record, Tribesoft will offer solutions across traditional and digital mediums to premiere and promote FutbolMasters advertising and branding initiatives.

The partnership will involve identity and brand development to be utilized across FutbolMasters business papers, print communications and sanctioned events. Additionally, Tribesoft will work with FutbolMasters' management team and executive board to create a unique FutbolMasters apparel line and custom memorabilia items. Tribesoft will also manage and develop sites for all 150+ FutbolMasters Internet domains.

Commenting on the appointment of Tribesoft, Steve Leighton, Managing Director of FutbolMasters stated, "We believe Tribesoft's capabilities along with their proven experience with national and international sports marketing makes this an ideal relationship." "All of us at FutbolMasters were truly impressed with Tribesoft's unique ability to combine strategy, creativity, and technology to generate branding and advertising campaigns and we are confident that with them as our partner our efforts will achieve maximum results. "

"We were looking for marketing and strategic services support from an agency that understood our unique brand positioning as well as the integration of traditional and digital marketing communications," said Elias Figueroa, CEO of FutbolMasters. "During our search for the proper agency partner, we were constantly impressed with Tribesoft's creative thinking, marketing insights and broad range of expertise, and we are proud to have them as part of our team."

"FutbolMasters employs talented, connected and highly motivated sports professionals, working out of offices on most all major continents. Couple that with the icons involved in this organization, and you can plainly see why our team is ecstatic to be selected as the agency of record," stated Tony Passero, CEO of Tribesoft. "At Tribesoft we are passionate about the business of sports marketing. But more importantly, we are uniquely equipped to translate passion into business performance via our key capabilities and service offerings including web, interactive, print, motion, and immersive."

Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com

or

Tony Passero
773.227.2200 x231
tpassero@tribesoft.com