The Effect Of Technology On Marketing

Online poll to determine how the web affects traditional marketing.

Without marketing, businesses would not be able to reach the consumers they need to in order to succeed. Marketing, in general terms, is the process of identifying the target audience who will be buying the product or service, establishing relevant information concerning that audience, and distilling this to create an appropriate plan. If done right, this will increase sales and contribute to profitable operations.

There are many elements to marketing which can be found in any basic manual or text book. However, with the rapid advancements of technology in recent years, there is a need for relating how marketing has changed, the future of marketing, and exactly what drives it as a process.

The interactive marketing webzine, Sparkle!, has a new poll to determine how the web has affected our use of traditional advertising media. Take this poll, digest the results, and post your comments. Members will be notified of the survey results on November 11, 2003. Registration at Sparkle! is free. The poll can be found at http://www.catchlight.com/sparkle.html

Sparkle! was first released on September 16, 2003 and has seen a steady growth and increased popularity in the marketing community every day since. The site publishes daily marketing advice, offers full interactivity to members, and has attracted the attention of many noteworthy marketing writers and several business websites. Catch Light Productions, the publisher of Sparkle!, is a nationally-networked hub agency based in Port Neches, Texas. The firm can be reached by phone at 409-727-8303, via email at answers@catchlight.com, or online at http://www.catchlight.com