New Lava Flows in Costa Rica

Lava Sports introduces Lava Tours - a tour company specializing in off road biking trips in Costa Rica and Central America.

(San Juan De Tres Ríos, Costa Rica -- October 9, 2003) Lava Sports, S.A. is the latest newcomer in Costa Ricas competitive adventure tourism industry. The corporation sells mountain bikes and accessories and offers tailor made mountain biking expeditions to destinations all over Costa Rica.

Costa Ricas adventure tourism industry is mature and competitive," said Carlos Cardona, Lava Sports President. Yet, few opportunities exist for the mountain biker interested in more adventurous trips," he added. Lava Tours fills a niche for the tourist that wants to have the ultimate mountain biking experience: excellent riding combined with sensitive exploration of local customs and traditions."

Lava Sports operates tours under the brand name Lava Tours (www.lava-tours.com) and offers tours primarily in eastern Costa Rica -- an area rarely included in the tourist loop. Turrialba Volcano, Tapantí National Park and Cerro de la Muerte are often included in Lava Tours. More advanced trips include riding from Cerro de la Muerte at over 9000 feet, to the Pacific Coast. Its a net elevation loss, and the scenery is awesome, but dont let that fool you," cited Felipe Wexler, one of Lava Tours happy customers. It is a killer ride, but at the end of the day watching the sunset with a few cold ones makes all your troubles melt away," he added.

In addition to mountain biking tours, Lava Sports sells Airborne bicycles in Costa Rica under the commercial name Lava Bikes (www.lavabikes.com). Selling Airborne bicycles compliments our main business activity. When Jamie Ruddin founded Airborne in the late 1990s, he broke the mold when it comes to selling bikes. His creativity and innovation is a very important component of the Airborne brand," said Cardona. That vision is very similar to what Lava Sports stands for: we sell more than bikes and tours, we sell a total experience."

Lava Sports is based in San Juan de Tres Ríos, a small town at the base of Irazú Volcano. They can be reached at 413-410-2583 (US voicemail) or in Costa Rica at +506-836-8258. For additional information visit www.lavabikes.com or send an email to info@lavabikes.com.