Link Popularity Explained by SEO Specialists in India

Link popularity can be defined as the number of links that point to a webpage. Link Popularity is an essential factor, used by almost all of the search engines to rank websites. Link popularity indirectly defines the popularity of the website in terms of search engine ranking. If many good web sites link to your site, you'll have a good position in the search engines results relating to your concerned topics.

Link popularity can be defined as the number of links that point to a webpage. Link Popularity is an essential factor, used by almost all of the search engines to rank websites. Link popularity indirectly defines the popularity of the website in terms of search engine ranking. If many good web sites link to your site, you'll have a good position in the search engines results relating to your concerned topics.

Keywords alone are not used to rank a website because a great number of websites do have almost the same keywords. Search engines don't just look at the title, description and keywords of a webpage to determine whether it is a good match for a search but at the links pointing to that site also. Link popularity today is more important than ever, but it must be done right. Thousands and thousands of webpages contain the same keywords (in different combinations) so matching a search term with a page's content is not enough to build an ordered list of results to a search query and thus link popularity comes into consideration by search engines.
One of the first search engines that used link popularity as a key factor in ranking websites was Google. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords link:http://xyz.com most search engines have similar functions for link popularity check. Getting good links to a web site is not so difficult as you might think. There are tools that can help you to get high quality links to your web site quickly and easily. The text contained in the link that point to a webpage is considered as well. If the text in the link that points to a webpage contains the queried keywords, the search engine considers that webpage a better match to the search query on those keywords.

Link exchange partners can be found among websites that offer a good match with the content and the theme of your own website. The major point of consideration should be the website's theme or topic, because search engines give more "weight" to a link from a website that has a similar topic to yours. Websites which have topics that are related to, or complement, to your website's theme should be considered as your main links swap partners. Establishing a link partnership with another website may appear to visitors as an "association" between the links swap partners. It is therefore important that only those websites should be "associated" that are high-quality and credible.

A website may be benefited in many ways from a good linking strategy:

•   Itll get more visitors
•   It'll get higher search engine rankings
•   It'll get more customers
•   It'll get more sales

How Does Link Popularity Work?
Here's an example of how link popularity works:
Let's say that Ram's Pizza Palace Web site has a link to Mohan's Men's Clothing store. This probably won't help Mohan's link popularity for the keywords "men's clothing." However, if both Ram's Pizza Palace and Mohan's Men's Clothing Store are both located in the city of Chandigarh, and people are searching for "men's clothing in Chandigarh," the quality of that link, may have just gone up a little. There's now a common thread (Chandigarh) between the sites. It probably won't help for those people simply searching for men's clothing, but may help if they're searching specifically for stores in the City of Chandigarh. A higher quality link for Mohan, however, would be one from "Raghav's Clothing Store Directory," which lists a whole bunch of clothing stores that can be found on the Internet. That is exactly the kind of link that the search engines would credit toward link popularity. The key is in having that common thread between the sites.

In brief we can say that: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be the best, therefore, it deserves a boost in rankings. If given a thought, it makes a lot of sense. Simply getting links from other sites, isn't the way to go about getting it either. You need reciprocal links to other sites with similar or relevant content to your own site or you can actually harm your site's overall ranking!