UrbanKind and HIPHOPVILLE TEAM ON Mobile Marketing

UrbanKind provides mobile marketing platform to French online retailer HIPHOPVILLE to increase customer retention, and help drive sales through special promotional offers.

Des Moines, WA, Monday, October 13, 2003, - UrbanKind LLC, the leading wireless platform of applications and services for connecting businesses with urban-minded consumers, via mobile devices, has licensed its wireless communicator platform to French online clothing retailer HipHopVille.

With the UrbanKind mobile marketing platform, HipHopVille hopes to increase customer retention and drive more revenues through existing and new customers, via mobile promotions.

This partnership will allow HipHopVille take our consumer marketing to the next level", says President, Jeremiah Cathey. The people who purchase from us are trend-setting in their adoption of gadgets, phones, and the services that run on them. This is the next logical step to keep our brand in the forefront of their minds".

Due to the highly mobile, on-the-go nature of the urban-minded consumer, communication via wireless devices has a high degree of relevance. UrbanKind provides a platform the enables HipHopVille to reach customers during the course of their daily lives.

Im very excited to announce HipHopVille as another significant UrbanKind customer", says CEO DS Benbow. The fact that HipHopVille is a French customer speaks not only to the notion of urban crossing all barriers of ethnicity and geography, but speaks to the global reach of urban and UrbanKind".

Included in the terms of the agreement UrbanKind agrees to promote HipHopVille across its network of sites.

UrbanKind employs an ASP business model to leverage economies of scale across clients and provide robust functionality to clients in a timely low cost manner.

About HipHopVille
Based in France, but serving most of Europe, HipHopVille sells sportswear and casual clothing for men and women under the brand label HipHopVille and other major brands, internationally. To learn more about HipHopVille Clothing Company, please visit www.HipHopVille.com.

About UrbanKind
UrbanKind is the leading provider of wireless platform applications that connect business to urban-minded consumers. UrbanKind is the first and only wireless application platform exclusively focused on the urban marketplace. UrbanKinds proprietary technology aggregates, integrates, and distributes packaged and user-created content, services, and products to companies targeting urban-minded consumers. This platform enables UrbanKind to push information through a variety of channels to a variety of devices including browser-based, mobile phones, or other hand-held devices. Utilizing proven, tested technology, UrbanKinds trend-setting wireless applications are endorsed by leading urban content providers.

For more information
Visit the UrbanKind website at: www.urbankind.com, or call 206.851.4137.