Enpocket unites market-leading experience in Europe, North America and Asia with SkyGo purchase

Deal creates most comprehensive mobile marketing operation in the industry

(PRWEB) October 25, 2003 -- Enpocket, the leading mobile marketing solution provider, has extended its international presence and resource by acquiring the technology and IP of the early US market leader, SkyGo.

SkyGo has been a leading pioneer of mobile marketing in North America and Asia since 1999. SkyGo has delivered successful mobile marketing
solutions for media companies such as ABC and ESPN, and advertisers including Visa, CompUSA, P&G and Warner Bros, working with operators
AT&T, Nextel, Sprint, J-Phone in Japan, and the five largest carriers in Hong Kong.

Enpocket will add SkyGos rich technology base to its own wide repertoire of experience and capabilities in mobile media, technology
and research developed in the highly advanced UK market and now being rolled out across the US.

Enpocket has also hired SkyGo founders Derek Proudion, Daren Tsui and Edwin Ho and is opening an office in the San Francisco area to expand
Enpockets reach in North America and Asia.

Commenting on the announcement Jonathon Linner, CEO of Enpocket, said: 'We are delighted to be bringing within Enpocket all that made SkyGo an
early market leader. The SkyGo founders will significantly strengthen our team, while the SkyGo technology assets will help make the Enpocket Engine the most comprehensive and powerful technology platform in the
marketplace.

Daren Tsui of SkyGo added: 'Since 2001, Enpocket has done more than any other company to help marketers develop and deliver hundreds of
effective SMS campaigns. In many ways the approaches of the two companies have been similar, in that we have both believed in the need to prove the medium through robust delivery and analytics technology, the highest media standards, and use of independent research to
accurately determine consumer impact in terms of response, branding and overall acceptance.

This approach has helped an impressive roll call of clients to both companies which includes: Levis, Nike, McDonalds, Orange, BBC, Volvo,
HSBC, NHS, Vodafone, Fox, Honda, Sony, Universal Pictures, Expedia, Warner Brothers, T-Mobile, Cadburys, Coca-Cola, P&G, JCPenney, KFC, O2,
Doritos, HP, Fidelity, GM, CompUSA and Mastercard.

Contact:

For more information please contact Miriam Apfel on +1 646 435 4439 mailto:mapfel@enpocket.com or Marion Gamel on +44 (0)207 2090 mailto:mgamel@enpocket.com.

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About Enpocket:
Enpocket, http://www.enpocket.com, provides all that marketers and agencies need to use, learn and profit from the benefits of mobile marketing. Since its inception in 2001, Enpocket has led the market in defining how mobile marketing is best deployed, setting standards and delivering 100s of successful campaigns.

Enpocket tailors advertising, promotion and CRM solutions from the following core offerings:

Enpocket Engine - a comprehensive 'carrier-grade technology service facilitating all types of mobile interaction, database and campaign
delivery requirements (SMS, MMS, Voice and WAP)

Enpocket Media - the principal buying point for quality, opt-in mobile inventory and the only media service to be independently audited by ABC
Electronic. Media owners Enpocket represents include Emap, O2, NHS, Wegener, Premium TV, Lycos, Leap and Claritas.

Enpocket Insight - the only research and analysis service to have mapped broad scale consumer acceptance and branding/response performance across 200+ mobile campaigns.

Use of mobile can enhance almost any marketing programme, whether driving sales, developing loyalty or saving costs. To learn more see http://www.enpocket.com. Enpocket has offices and personnel in London, New York, Los Angeles and San Francisco.