AnswerFirst Announces New Call Center Solution For Television Advertisers.

AnswerFirst Call Center Overflow Service - The Cost Effective Solution For Many Television Advertisers

TAMPA, Florida, October 22, 2003 -- Designed to facilitate call center order taking for television advertisers, AnswerFirst Communications, Inc. announced today the implementation of their new nationwide Overflow Call Center service. This service bridges the traditional gap television advertisers have faced when choosing a call center. With potentially large numbers of inbound calls over a short time span following each commercial, most advertisers have been limited to a call center with large numbers of operators able to accommodate the high call volume. The new Overflow Service provides a scalable solution capable of providing a unified response for the client at prices not generally seen with large call centers.

By utilizing the latest toll-free technology and partnering with some of the best web enabled call centers, the AnswerFirst Overflow service allows call center agents to place customer orders in real time. Utilizing an e-commerce website to centralize all of the data collected, most any call volume and most any size of product catalog can be managed. Agents have the ability to view products, take orders, answer questions and process credit cards in real time. In addition, shipping rates, delivery times and appropriate taxation can be configured for orders. Overflow service also provides the additional security of diversifying operator locations throughout the United States so valuable commercial time is not wasted should a single call center go down.