AMERICAN HOME GUIDES UNVEILS NEW DESIGN FOR COMMUNITY LISTINGS Improved Layout Produces Better Leads for Builders -- and Twice as Many

American Home Guides, one of the Internet's leading online referral services for home builders, has introduced a new layout for its community listings. Prospective buyers who visit the American Home Guides family of web sites are now greeted by listings that make online home buying faster and simpler than ever before.

HOLLYWOOD, FL (PRWEB) October 25, 2003 --American Home Guides, one of the Internet's leading online referral services for home builders, has introduced a new layout for its community listings. Prospective buyers who visit the American Home Guides family of web sites are now greeted by listings that make online home buying faster and simpler than ever before.

"We took a hard look at the previous layout of our community listings, and realized that we needed to improve the home buying experience, give buyers clearer information, and provide builders with more qualified leads," said Barry Lynn, president and founder of American Home Guides. "This new layout is visually superior, much easier to navigate, packs more information into each listing, and, best of all, generates more and better leads for our builder-clients."

American Home Guides' new layout provides buyers with all the information they need in one compact space, allowing them to navigate faster and with fewer clicks. From one central listing, buyers can learn details about a community, its builder, and price ranges; see images of floor plans and models; request brochures; schedule and confirm appointments with builders; receive driving directions; and find inventory or speculative homes available for immediate or imminent purchase.

"This new design does a better job of informing prospective buyers, which in turn allows them to 'pre-qualify' themselves and accurately identify communities that are appropriate for their families," said Lynn. "Preliminary testing of the new layout has shown that it has doubled the leads generated for our builder-clients. Since buyers are better educated by the nature of these listings, these new leads are of a higher quality than ever before."

American Home Guides (http://www.americanhomeguides.com), with guides operating in 30 states and Puerto Rico, is the homebuilding industry's leading Internet marketing service, delivering more home shopper traffic to builder web sites and more sales leads than any other company. American Home Guides receives more than 6.3 million visits to its family of sites, and distributes more than 80,000 high-quality sales leads each month. Through innovative Internet technologies and a long list of state-of-the-art features and services, American Home Guides assists builders in selling more homes for the lowest possible advertising expenditure. For more information about American Home Guides, call (954) 964-3717 or e-mail info@americanhomeguides.com.
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