Newlyweds and Retirees Alike Can Benefit From New Furniture Store Concept

Rooms sparsely furnished with flimsy purchases from discount stores, chipped hand-me-downs, uncoordinated remnants from ones college days (think plastic crates) -- maybe this description reminds you of your own first home or your kids apartment. People in their 20s and 30s who are just starting out -- newlyweds, graduates starting their first jobs, new homeowners -- have a hard time furnishing their homes. The reality is they are probably living off meager entry-level salaries and more than likely strapped for cash or in debt, burdened with student loans, credit card payments and first mortgages. Naturally, paying rent and buying food receive the first priority over home décor.

(PRWEB) October 25, 2003 --
By Vanessa Ko
Submitted

Rooms sparsely furnished with flimsy purchases from discount stores, chipped hand-me-downs, uncoordinated remnants from ones college days (think plastic crates) -- maybe this description reminds you of your own first home or your kids apartment. People in their 20s and 30s who are just starting out -- newlyweds, graduates starting their first jobs, new homeowners -- have a hard time furnishing their homes. The reality is they are probably living off meager entry-level salaries and more than likely strapped for cash or in debt, burdened with student loans, credit card payments and first mortgages. Naturally, paying rent and buying food receive the first priority over home décor.

As baby boomers know from experience, buying cheap furniture is an even greater waste of money than acquiring timeless investment pieces. Dressers that fall apart after a few years, coffee tables that are trendy for a few months, sofas ripping at the seams after its first sitting -- its not worth dipping into the scarce funds to pay for junk that will need to be replaced over and over again. Classic, durable, investment-worthy furniture is the way to go, even for the budget conscious.

Easier said than done, the college graduate might say. Nevertheless, furniture storeowner Daniel McNicoll thinks it can happen. Beyond the merits of durability, McNicoll believes that everyone should have pride in their possessions, and that means even young professionals just starting out should have a set of grown-up furniture they can show off to friends, family members, co-workers, even their new boss.

This belief led him to found the Daniel James Company, selling the same furniture displayed in retail chains and specialty stores but generally, up to 40 percent off the manufacturers suggested retail price tag. Their unique services and big savings, made possible by eliminating the middleman and an expensive retail showroom, cater specifically to the needs of young, upwardly mobile, first- or second-time furniture buyers on a budget and local retirees concerned about there investments can get in on the savings too.

I just dont see why young professionals should have to choose between the two evils: throwing money away on low-quality furniture or getting ripped off on superior pieces," said McNicoll. By cutting costs in the right places, it is possible for retailers to reach the younger market; offering long-lasting future heirlooms at good prices."

The result of McNicolls conviction and innovation -- an online store and a warehouse in Fernandina Beach, Fla. -- has it all: great products, incredible prices and awesome customer service. Proving that affordable" doesnt have to mean low quality," the companys furniture only comes from premier manufacturers and covers a wide range of styles, from Art Deco to British colonial and everything in-between, with quality to last a lifetime. In addition, the shopping process goes well beyond browsing and buying; the company boasts its unique services. Take the finder service. If you cant find what youre looking for in the store, the company will do the legwork. Through designer showrooms, trade shows and a library of supplier catalogs, the Daniel James Company extends the search for furniture beyond items in the store; locating items based on various desired characteristics such as type of furniture, style, finish and price range. The Last Stop Pricing service allows customers to request a price quote on a piece of furniture that they are about to buy from another retailer. Chances are, the Daniel James Company will beat the price and arrange shipment right to your home directly from the manufacturer, tax-free for all those living outside of Florida.

Perhaps you are indecisive or clueless when it comes to decorating, McNicoll and his staff are available for consultations -- ideal for people buying furniture for the first or second time who have yet to define the style of their homes. Yet whether you are an experienced buyer or not, one-on-one time with a product specialist is completely free of charge, a luxury previously unheard of to those living on a tight budget.

The company also provides its services for small business and large corporations, such as offices, hotels and restaurants.

Contact The Daniel James Company online at www.danieljamesco.com or by phone at 877/DJ-DÉCOR (353-3267).

The Daniel James Company
www.danieljamesco.com
877/DJ-DÉCOR