New Yorkers Love Blondies! / IzzyCue

The speediest way to nourish the body without insulting the palate.

NEW YORK, (PRWEB) October 25, 2003 -- IzzyCue, the venerable lifestyle brand, rolls into mid-town Manhattan New York Pennsylvania Station, with the first installation in the CocoMoka Café franchise.

The CocoMoka Café on the Amtrak Main Concourse of the New York Pennsylvania Station will start purveying IzzyCue Café uberchic premium baked goods, including the companys cult-status Swanky Macaroons, the signature Diva`Macaroons, Blondies, Brownies, Fruit Squares, Scones and Goliath Cookies. New Yorkers will now be able to enjoy the highest taste-profile pastry products, joining other major US cities, including Los Angeles, Chicago, Houston and Miami.

New York is the greatest! Honestly, we do not want it till we are fully prepared, and we are playing for keeps now," Kenneth H. Tan IzzyCue Founder and CEO explains.

In a city of 8 million high-flyers, with matching taste requirements, you basically have exactly one chance to either capture or repel that customer. We believe we can duplicate our success in this city, one where I have lived and worked a good five years of my life," Kenneth continues.

Last year alone, overall national sales of sweet baked goods climbed 6% to $15B. Of this, cookie and pastry sales formed the largest share, with snack cakes, cakes, doughnuts, pies and muffins following. A mature market spurred by less strict eating habits and mealtime fragmentation accounts for the trend.

IzzyCue Café premium baked goods can be found in most major cities coast-to-coast. The companys extensive line includes gourmet muffins, scones, fruit squares, brownies, blondie bars, gourmet cookies, shortbreads and more esoteric items, including kids shaped sugar cookies, hand-rolled gourmet coated apples and flirty pies.

CocoMoka Café offers the following product lines: Seattles Best Coffee, soups, salads, sandwiches, pastries, deserts, fine chocolates, confections and gifts. Products are housed in an unique upscale store, created by the world-renown Fitch design firm.

About IzzyCue:
IzzyCue, a unit of BKN International Incorporated, is an emerging cross-channels manufacturer of high-end consumer products. The unit-brand builds leadership products in three highly-focused global businesses: Food & Beverage, Popular Culture and Design & Fashion. Its primary vision is to create a desirable long-term brand of significance.

This press release contains forward-looking statements and projections concerning the Companys plans, strategies, expectations, predictions and financial projections concerning the Companys future activities and results of operations and other future events or conditions, and are forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995.

Copyright & Trademark:
IzzyCue is an international trademark of BKN International Incorporated. All other trade names and trademarks belong to their respective companies.
2003 All rights reserved. This article is protected by intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast directly or indirectly, in any medium without the prior written permission of BKN International Incorporated.