(PRWEB) October 25, 2003
Raleigh, NC  In a survey conducted at search engine news website, http://www.SearchEngineLowdown.com, visitors were asked which method of online marketing they considered to be the most important for their business. With just nine weeks until Christmas, participants overwhelming declared that Âfree/organic search engine optimization was the most vital, with 70% of all those responding favoring this method of Internet promotion.
While Pay-Per-Click (PPC) advertising continues to dominate the search engine industry headlines, only 16% of respondents signaled its overriding importance to their Internet marketing efforts. Third most popular was Âword of mouth with 8%, followed closely by email campaigns with 6%. Banner ads, which have declined in popularity in recent years, received just 1% of all the votes.