PLANET IMPORT, INC. TAPS THE STEVEN STYLE GROUP FOR MARKETING COMMUNICATIONS

Manufacturer of Innovative, Educational Discovery Toys Teams with New York City-Based Agency to Drive Publicity Initiatives and Captivate Adventurous Young Explorers

For Immediate Release:

PLANET IMPORT,INC. TAPS THE STEVEN STYLE GROUP FOR MARKETING COMMUNICATIONS

Manufacturer of Innovative, Educational Discovery Toys
Teams with New York City-Based Agency to Drive Publicity Initiatives
and Captivate Adventurous Young Explorers

New York, NY (PRWEB) October 23 2003-- The Steven Style Group, a full-service marketing communications agency with a specialization in family entertainment products, productions and personalities, today announced that its Family Entertainment Division has been retained by Planet Import as the Public Relations agency for its premier discovery series, Uncle JimStones Discovery Mining Kits. The agency, long known as the public relations pipeline" to consumers nationwide, has been chosen to create and implement a broad-based, multi-tiered holiday public relations campaign for this growing line of educational mining kits.

Headquartered in Orange County, California, Planet Import is the creator and manufacturer of the phenomenally popular Uncle JimStones Discovery Mining Kit series. Bringing kids and dirt together for good clean fun, Uncle JimStones kits offer young explorers a fun and educational adventure right in their own backyard. Each Uncle JimStones mining kit comes loaded with real treasure, a sieve, mining guide, instructions packed with activities, a printed trading pouch, and a certificate of accomplishment, guaranteeing that adventurous kids ages 6 and up will have a knee slapping good time! Current kits include Uncle JimStones Arrowhead Adventures Kit, Fossil Safari, and Gemstones Discovery Kit, with a whole new adventure, Ancient Coin Expedition, due in stores early 2004.

We are pleased to welcome Planet Import as a client and look forward to unearthing a variety of cutting edge marketing communications strategies for this extremely unique new line of educational discovery kits," said Steven Style, President of the Steven Style Group. The agency, charged with developing and executing a broad-based holiday marketing communications program, will employ its unique signature" kid-friendly marketing communications strategy in support of Planet Imports goals marketing communications goals for its Uncle JimStones brand. The Steven Style Groups approach to promoting all products, emphatically pro-active, consumer-friendly and user-driven, will be implemented in support of a broad array of publicity initiatives including: increasing visibility/awareness of the Uncle JimStones line, publicizing new and future kits, special events and promotional campaigns, and promoting the overall awareness of the Uncle JimStones Discovery Kit brand.

About Planet Import:
Founded by long time product development specialist David Bishop, Planet Import develops, manufacturers, and markets innovative discovery toys that are both fun and educational. Planet Imports premier line, Uncle Jimstones, was conceived while David was vacationing with his family in Chattanooga, TN and panning for gemstones at the historic Ruby Falls. Uncle Jimstones Discovery Mining kits bring the excitement of adventure into kids homes, letting them have fun, get a little dirty, while exploring their world. Planet Import is based in Orange County, California. The companys products are available at major retail outlets nationwide or through the companys website at www.unclejimstones.com.

About the Steven Style Group:
The Steven Style Group, established in 1996, is a full-service, marketing communications agency. With a specialization in publishing, high technology, and family entertainment products, productions and personalities, the company is widely-known for its visionary, creative and always-memorable public relations campaigns and brand-building work for a wide-array of significant companies including Midway Home Entertainment, Atari Games, Sony Wonder, Showtime Networks, The Discovery Channel, Sunbow Productions, KNEX, Lincoln Logs, Malibu Toys, NewKidCo, Advantage Publishers Group, Silver Dolphin Books, Portable Press, bodywisdom media, Escient, ELAN Home Systems, 1stBooks Library, Direct Employers, PowerFile Digital Storage Solutions, and others. The agency has offices in New York City and South Beach Miami.

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PRESS CONTACTS:   Lauren Panaro
The Steven Style Group
New York City, NY
t) 212.465.1290   f) 212.465.1299
email: laurenp@stylgroup.com