E-BMC Invited Presenter on E-Business at Toronto International IT Conference

The growing concern regarding the impact of the e-busienss revolution on CEOs and their companies gave cause for the International IT Expo in Toronto to invite E-BMC's Managing Director, Dr. John T. Whiting, to present The Critical Role of the CEO and IT Professional in the E-Business Revolution: Fight for Survival or Competitive Advantage" to a packed room of attendees and received rave reviews for the knowledge provided and the value to CEOs who must cope with this important issue.

Vernon, NJ (PRWEB) October 26, 2003 -- Apparently the word is out. If you want to get the latest expert information on the power of e-business technology and how to leverage e-business to drive your business and optimize profitability with low risk, ask E-BMC. This is what the International Expo and IT Conference held in Toronto Canada did.

Why would the WowGao International Expo and IT Conference organizers contact Dr. Whiting? E-BMC has become recognized as a pioneer in the area of e-business enablement and has developed the E-BMC E-Business Enablement Methodology that makes it possible for CEOs to integrate the power of IT e-business resources into their companys strategic plan without risk based on ROI criteria. WowGao wanted the best experts available to provide expert information to those attending their conference.

The WowGao organizers know that there is no more important issue facing CEOs across all industries and in all size companies than protecting their companies from the threat of e-business enabled competitors stealing business based on their ability to provide cheaper, faster and more efficient service to their customers. As a consequence CEOs are finding it necessary to acquire knowledge about the issues, risks and consequences associated with their growing dependency on IT resources for their success and survivability, and IT conferences represent a valuable source of this important information.

It is becoming increasingly clear to members of the IT industry and those who use technology to support their business that there are only a few companies that are recognized experts in this area. E-BMC is one such company.

Dr. John T. Whiting, E-BMCs Managing Director, has been a leader in the research and development of practical action strategies to serve the needs of todays CEOs. His work dates back to an early article in Technological Horizons in Education (T.H.E.) Journal in 1997 offering guidance to senior decision makers in making IT purchasing decisions based on standards and ROI performance criteria. His early white paper entitled A Guide to Understanding and Managing the E-Business Revolution from "An IT/Business Convergence Management & Transformation Model Based On ROI Criteria" has been read internationally.

It is this kind of experience and credibility that caused the Toronto Expo and IT Conference planners to invite Dr. Whiting to share his expertise with the IT industry and buyers attending this major event. Indeed Dr. Whiting was asked to make two presentations, the first on the topic, The Critical Role of the CEO and IT Professional in the E-Business Revolution: Fight for Survival or Competitive Advantage." The second was to get Dr. Whitings expert commentary on the controversy created by the article, IT Doesnt Matter" that was published in the May, 2003 issue of the Harvard Business Review.

Both of Dr. Whitings presentations were among the best attended at the Toronto event. This may have been due to the content which provided those in the audience with a comprehensive insight into the issues that have contributed to the e-business revolution, why it is now considered inevitable that all business will be impacted by this dramatic change in the way business is conducted, and by offering practical actions strategies that CEOs and IT Professionals can immediately follow to protect against risk and to more effectively capitalize on the power derived from e-business enablement.

When asked, Why was the focus of the presentation on the CEO?" Dr. Whiting replied, There has been a dramatic shift in the IT buyer market from the tactical technical level to the strategic business level due to concerns of CEOs about past IT failures, the cost of IT resources and the inability of IT to live up to performance expectations based on a ROI criteria." He noted, Most CEOs know they need to be taking some affirmative steps to remain competitive, but lack the breadth of understanding of IT issues to know what actions to take." E-BMC was early to recognize that the CEO faced this need for a practical way to integrate technology into the companys strategic plan without needing to become an expert in IT." The presentation was designed to respond to this need."

And why the IT Professional? Dr. Whiting noted The IT Professional is between a rock and a hard place." They are being asked to provide technology and e-business enablement advise with limited knowledge of business principles, operations and functions." As a consequence they are reluctant to take a leadership role in helping address this challenge, but they also recognize that they are at risk by not beng able to offer support in this critical area." Dr. Whiting observes, Who will the CEOs blame if their company begins to loose competitive advantage and business to e-business enabled competitors?" The answer he suggests, The IT Professional." As a consequence it was important to include the IT Professional in the presentation and offer some practical action strategies to IT Professionals to help protect them from risk.

In further recognition of Dr. Whitings work in serving the e-business enablement needs of CEOs the company has been recognized by the NJTC by publishing Dr. Whiting's white paper on the subject.

To learn more about E-BMC or its e-business enablement services visit the web site http://www.e-businessmanagement.com or contact Dr. Whiting at 973-764-0375.

Contact: Dr. John T. Whiting, Managing Director/E-BMC
Contact Telephone: 973-764-0375
Contact E-Mail: john.whiting@e-businessmanagement.com