CITY-ALERT.COM INKS DEAL WITH HEINEKEN

City-Alert.com, one of the nations leading online destinations for urban trendsetters, announced a six month agreement with Modem Media, the interactive marketing firm representing Heineken USA Inc., to promote and brand Heineken across its channel.

FOR IMMEDIATE RELEASE

CONTACT: Jasmine Hedgeman
CLEW-Less Enterprises Inc.
Phone: (773) 263-6168

CITY-ALERT.COM INKS DEAL WITH HEINEKEN

CHICAGO, IL - City-Alert.com, one of the nations leading online destinations for urban trendsetters, announced a six month agreement with Modem Media, the interactive marketing firm representing Heineken USA Inc., to promote and brand Heineken across its channel to eight key markets (New York, Chicago, Atlanta, Washington DC, Los Angeles, Philadelphia, Detroit and Miami).

City-Alert.com will promote the Heineken "House Party" Sweepstakes and sustain the Heineken brand post-promotion by maintaining a significant presence aimed at urban consumers. As part of the agreement, City-Alert.com will use its full suite of promotional capabilities including email campaigns, wireless alerts, online banner ads and offline events.

"A deal with Heineken is huge for City-Alert.com," said Damon Clark, chief executive officer and founder of City-Alert.com. "This is our second time around with the company. I guess it means we are doing something right."

Heineken is seeking to reinforce its brand relevance among African-American and urban consumers. To build on its current music initiatives, and leverage equity in the "House Party" theme, Heineken seeks to strengthen its brand image by promoting a unique Heineken experience that reinforces communication of the high volume, at home drinking occasion.

ABOUT CITY-ALERT.COM
City-Alert.com serves premiere urban trendsetters through a content packed website and email newsletter, while offering corporations a highly reliable marketing source and giving promoters and organizations a credible channel to advertise their events, goods, and services to a ever growing urban population on the Internet. The company may be reached at www.city-alert.com.

ABOUT HEINEKEN
Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 40,000 people. In 2001, Heineken brewed a total of 105 million hectolitres of beer at over 110 breweries in more than 60 countries.

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