GRASSROOTS EFFORT IN TEXAS LAUNCHES VOTER VIRGIN: EVERYBODY'S DOIN' IT IN '04

Democracy with a smile is a refreshing change of pace. VoterVirgin, a unique grassroots marketing initiative, launches www.votervirgin.com for the purpose of creating a culture of fun around voting in the US.

AUSTIN,TX OCTOBER 27, 2003 : A burgeoning crop of grassroots initiatives are emerging across America and VoterVirgin is among one of many new ideas designed to increase participation in the 2004 election. VoterVirgin is a unique marketing tool created to be used by anyone determined to register voters, not exclusively by a single organization . When volunteers from all walks of life set out to register voters over the next year some of them will be equipped with VoterVirgin goodies like tattoos and stickers and they are guaranteed to be smiling. "Everybody could use a smile" says creator Teresa Van Deusen, " We hope that by showering voters with affection, they will feel inspired to actively participate in our democracy." The brainchild of an unemployed single mother, VoterVirgin was created through a collaboration of support and talent that is entirely grassroots. In today's world of bad news and political infighting this initiative seems to stand apart with light humor and no political agenda. Designed not just for first time voters, but also reaching out to those that have been away from the polls for a while, VoterVirgin embraces a broad audience. VoterVirgin is grabbing the attention of national groups like Youth Vote Coalition and the Hip Hop Summit Action Network. "It will be interesting to see where this goes." says Van Deusen " There are so many good reasons to participate in democracy right now. We just hope to take the chore out of registering."

www.votervirgin.com launches this week; a refreshing, tongue in cheek, potential pop-culture phenomenon designed to entice voter registration with a smile.The web presence of VoterVirgin is refreshingly non partisan with tools for registration workers and variety of ways for everyone to participate.

The upcoming national election seems to be inspiring a great deal of American ingenuity. If this trend continues we can be sure to see more projects like VoterVirgin emerge from the grassroots of our nation. Who knows? Maybe everybody will be "doin it" in '04.

CONTACT:
Voter Virgin
1.866.649.9182
www.votervirgin.com

About VoterVirgin:
VoterVirgin is a marketing tool available to the public and non profit organizations for registering voters. Based in Austin, TX, VoterVirgin is a sole proprietorship launched in 2003 by creator Teresa Van Deusen.