HomeLoanCenter.com Names Jim Svinth Executive Vice President of Capital Markets

Irvine, Calif., October 31, 2003 -- HomeLoanCenter.com, the leading online full spectrum mortgage lender named Jim Svinth Executive Vice President of Capital Markets. Svinth will lead the capital markets group consisting of the risk management and secondary marketing teams. Svinth will task each team with their roles and responsibilities as the market changes and consolidates ensuring HomeLoanCenter.coms competitive edge.

Irvine, Calif., October 31, 2003 -- HomeLoanCenter.com, the leading online full spectrum mortgage lender named Jim Svinth Executive Vice President of Capital Markets. Svinth will lead the capital markets group consisting of the risk management and secondary marketing teams. Svinth will task each team with their roles and responsibilities as the market changes and consolidates ensuring HomeLoanCenter.coms competitive edge.

The proper execution of secondary marketing and risk management keeps HomeLoanCenter.com competitive," said Anthony Hsieh, CEO and founder of HomeLoanCenter.com. Jim will provide each team the leadership and expert guidance to succeed each day."

As Executive Vice President of Capital Markets, Svinth will evaluate rate pricing, hedging HomeLoanCenter.coms pipeline against interest rate risk, continue and create strong relationships with investors and create product development and deployment. Concurrently secondary marketing will play an important role in product development and deployment based on the changing market and needs of consumers.

Svinth formerly was founder and president of The JBS Group, LLC, where he worked with specialty investment banks, small and medium sized mortgage lenders, and online retail services company. Svinth was also the president and general manager of GE Capitals, Colonial Pacific Leasing where he was responsible for the subsidiary, operation with budget with 24million, revenues of sixty five million dollars with a team of 210.

I joined HomeLoanCenter.com because I believe in the business model and I believe in HomeLoanCenter.coms ability to deliver," said Svinth. I also joined because I saw an opportunity to make a positive impact on a growing organization."

About HomeLoanCenter.com

HomeLoanCenter.com (http://www.homeloancenter.com/), is a branchless, retail mortgage lender dedicated to bringing consumers direct access to the most diverse array of mortgage products available in the industry, through its innovative website and call center. Anthony Hsieh, former founder and CEO of LoansDirect, Inc. founded Home Loan Center in 2002. An approved mortgage banker in 50 states and D.C., the company has developed a second-generation Internet platform that delivers a superior lending experience to all borrowers regardless of credit profile, loan type, or loan amount, through its proprietary technologies PACE and CHLOE.

PACE utilizes consumer credit profiles, searches through thousands of loan programs, and returns program eligibility and pricing directly to potential borrowers after reviewing approximately 1,500 loan guidelines, 56,700 lender fee rules and over 10,000 pricing adjustment rules. Within seconds, PACE returns a complete risk-based selection of loan programs with accurate pricing, directly to consumers via HomeLoanCenter.coms call center or web site. CHLOE is HomeLoanCenter.coms proprietary LOS system designed to streamline processing and settlement functions for the 6000+ loan options available to HomeLoanCenter.com customers.

HomeLoanCenter.com offers industry leading performance and service guarantees and is staffed by highly seasoned and experienced mortgage professionals. The company's executive management team, many of them pioneers in the virtual mortgage arena, have over 100 years combined experience in the mortgage industry.

PACE and CHLOE are trademarks of HomeLoanCenter.com Inc.

Corporate Contact:
Jason Jepson
HomeLoanCenter.com
949-885-3523
jason.jepson@homeloancenter.com