Rhode Island Business Woman Named "Most Powerful Woman in Online Advertising"

Anne Holland, publisher of the media company MarketingSherpa (www.marketingsherpa.com) and Rhode Island local, grabbed top-billing as "Most Powerful Woman in Online Advertising," as chosen today by the 10,000+ readers and editors at ADBUMb.

October 29, 2003, Portsmouth, Rhode Island -- Anne Holland, publisher of the media company MarketingSherpa (www.marketingsherpa.com) and Rhode Island local, grabbed top-billing as "Most Powerful Woman in Online Advertising," as chosen today by the 10,000+ readers and editors at ADBUMb.

That's quite a designation, when you consider the magnitude of the industry, in which online ad spending is expected to reach $10.5 billion by the end of the year.

"Everyone thinks that if you're in advertising, you have to be in New York," Holland says. "But in the online industry, you can work anywhere. I chose Rhode Island, because I love it."

ADBUMb's readers include 10,000 online media buyers, agency executives and major online publishers.

"If there is one person who has had enormous influence on the growth of the online advertising and marketing industry, Anne Holland definitely ranks up there... man or woman," says ADBUMb editor Jordan Pants.

Holland's publications and studies have set the standard in the industry. "Anyone who has been in this industry for more than a few months has read something by (Holland) or her minions," says Pants.

Holland enjoys working in an industry that encourages entrepreneurialism and in which there are no drawbacks to being a woman.

"Women have dominated small business launches in the US for years now," she says. "I came from traditional publishing where the glass ceiling was horrific. Now I can easily bypass it."

Holland also loves the benefits of working out of a home office and living wherever she wants. "There are no office politics," she says. "And I walk my dog on the beach every day."

About MarketingSherpa:
http://www.marketingsherpa.com

147,000 advertising and marketing professionals at corporations and agencies across America read MarketingSherpa's original Case Studies and best practices data every week.

MarketingSherpa has been praised as one of the top publishers in its field by The Economist, Harvard Business School's Working Knowledge site and Entrepreneur.com.

Founded in January 2000 by publisher Anne Holland, the Company now publishes almost a dozen weekly newsletters, an online library of 400+ Case Studies, and a bestselling line of Buyer's Guides, Metrics Guides and How-to Handbooks available at www.sherpastore.com

To set up an interview, call Aimee Kessler at 973-895-1717 or Jennifer Nastu at 970-229-9487.