Brainshark Enables Sales and Marketing Teams to Increase Response to Prosecting Activities

Brainshark, Inc. has announced a new product offering, Fast Forward Sales Campaigns. Sales Campaigns makes salespeople more productive by helping companies deliver more effective prospecting campaigns that leverage rich media to educate and inform. Brainshark Inc. has signed 4 deals for the product prior to its release. AIC Funds is one customer that has benefitted from the solution.

BURLINGTON, MA (PRWEB) October 31, 2003 -- Brainshark, Inc., the leader in on-demand rich-media communications, today announced the launch of a new product, Fast Forward Sales Campaigns.    This new offering leverages the companys rich-media technology to help make salespeople more productive. The companys core technology, the Brainshark Communications Platform, enables companies and businesspeople to create, manage, and share rich- media presentations that combine voice, visuals, and business documents. Fast Forward Sales Campaigns is an application layered over the core Platform that helps companies integrate more effective content delivery in their communications between sales and marketing teams and their prospects, customers, and channels.

Fast Forward Sales Campaigns helps companies increase response to their prospecting campaigns by making it easy for marketing teams to:
·   deliver a consistent, voice-enriched message that is customized from individual sales representatives to their customers;
·   offer high-value information to prospects, customers, and channels, allowing them to hear directly from the companys subject-matter experts; and
·   drive leads and viewing data to individual sales reps directly and immediately, so reps can follow up with prospects who are familiar with and most interested in their message.

Many companies today are using Brainshark technology to deliver rich content to their customers and prospects including product education and other marketing messages. The content is frequently delivered via a link from within an email from a salesperson or marketing group. The new capabilities that Fast Forward Sales Campaigns provides are:
·   a methodology and a workflow to effectively execute a highly-customized, rich-content communications campaign that works with a companys existing email marketing systems and increases marketing ROI;
·   the ability to scale customization so that each prospect, customer, or channel partner hears from their own sales representative;
·   a streamlined process to produce collaborative content by managing and merging content contributions from multiple authors and knowledge experts;
·   the ability to easily gather content contributions from presenters with Brainshark Guest Authoring, the easiest method of authoring rich presentation content requiring little or no training of contributing presenters;
·   the ability to automatically and instantly drive leads directly to sales at the moment of prospect interest; and
·   reporting to sales, marketing, and management that reveals not only who viewed a campaign message but more importantly, their relative level of interest in the content.

Weve received very positive feedback from both our wholesalers and financial advisors," said Stephen Clarke, Vice President of Marketing, AIC Funds. It has helped us accelerate the sales process because were able to quickly and effectively educate advisors about our products and services. Weve seen a significant increase in the number of sales leads, and salespeople are able to begin a dialog with an advisor at a much more advanced level because there is a preliminary foundation of knowledge that has been established."

Fast Forward Sales Campaigns was driven by the particular needs of our customers that have multi-tier sales channels," said Joe Gustafson, CEO of Brainshark. These companies have a strong need to drive a consistent and effective message through many points of contact to the ultimate customer. Sales Campaigns helps leverage the most valuable contact points throughout the company and channel to increase response, deliver more qualified leads, and give sales reps actionable information so they can call the right prospects at the right time."

Brainshark has signed agreements with four customers who purchased Fast Forward Sales Campaigns prior to its release, demonstrating strong market acceptance.

Brainshark Fast Forward Sales Campaigns is currently available, and can be purchased on an annual subscription basis as an additional option to the Brainshark Communications Platform license, or licensed separately.

About Brainshark, Inc.
Brainshark, Inc. is the leading provider of rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.
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