Alvairi-Derfler Associates Announces Release of an Advertising Pilot Study: TV Advertising Impressions & Distractions -- Preserving the 30-second Spot

Alvairi-Derfler Associates 'A Market Development Company announces the release and availability of its groundbreaking research report exploring better ways to gauge and measure advertising impressions in the face the TiVo and other DVRs, DVD players, VOD and other forms of nonlinear on-demand TV that challenge and threaten the existence of the 30-second spot TV advertising model.

Lake Forest, CA (PRWEB) November 3, 2003 --- Alvairi-Derfler Associates 'A Market Development Company announces the release and availability of its groundbreaking research report exploring better ways to gauge and measure advertising impressions in the face the TiVo and other DVRs, DVD players, VOD and other forms of nonlinear on-demand TV that challenge and threaten the existence of the 30-second spot TV advertising model.

Today Alvairi-Derfler Associates, a firm which for over a decade has contributed vital marketing and market development services to technology, new media, entertainment and advertising firms announced: We now have a major effort underway to meet the current need of advertisers and other clients to upgrade their ability to measure and evaluate their spot TV advertising results," said Greg Kalsow, managing partner. Our corporate clientele, as well as the entertainment, broadband and TV industries will benefit from the innovative ideas contained in this study. Therein we develop ways for them to get a better accounting handle on their advertising dollars and the value it provides," he continued.

The process of innovating new TV advertising measuring tools in the face of TiVo and the rest of the on-demand technology community is a core competency we bring to our media and industry clients," said Leo Willner, PhD, senior partner. Helping them get the most value out of their vast advertising expenditures is critical to them and therefore important to us," he added.

For more information on this report and how to get it: http://www.ad-assoc.com/adv_metrics.htm

To introduce prospective clients and new friends to the creative work of Alvairi-Derfler Associates, we offer the September issue of CMS NewsLine: Making a Good Impression -- The Search for New TV Advertising Metrics, free of charge and ready for immediate viewing at:

http://www.ad-assoc.com/adv_metrics.htm    Courtesy password: compadvz243

Alvairi-Derfler Associates provides the highest level of personal and professional service. New clients are invited to call an Alvairi-Derfler Associates senior partner for an initial consultation at no charge: +1.831.427.3833.

About Alvairi-Derfler Associates: Alvairi-Derfler Associates provides marketing and market development services to technology, new media, entertainment and advertising firms. Senior partners personally manage every engagement. For more information: info@ad-assoc.com or http://www.ad-assoc.com.
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