WorldWideSports.com chooses the SpiderSplat Pay-Per-Performance Advertising (PPPA) Solution

SpiderSplat Consulting, Inc. an innovator in Performance Based Advertising and WorldWideSports.com (WWS) today announced a marketing partnership targeted at doubling revenues for WorldWideSports.com over a 12 month time frame. In tandem to the launch of the PPPA service, WWS has selected SpiderSplat Consulting to spearhead a software integration project which will co-brand WWS products for syndication across the Amazon.com (NASDAQ: AMZN) web properties.

Boston, MA - June 1st, 2003 - SpiderSplat Consulting, Inc. an innovator in Performance Based Advertising and WorldWideSports.com (WWS) today announced a marketing partnership targeted at doubling revenues for WorldWideSports.com over a 12 month time frame. In tandem to the launch of the PPPA service, WWS has selected SpiderSplat Consulting to spearhead a software integration project which will co-brand WWS products for syndication across the Amazon.com (NASDAQ: AMZN) web properties.

WorldWideSports.com, a privately owned family business is well renowned as "a specialty sports store inside every computer" with over 3,000 SKUs, is positioned for rapid growth within the online sporting goods marketplace. The PPPA service (www.spidersplat.com/pppa.htm) allows WorldWideSports.com to take advantage of SpiderSplats exclusive Search Engine Marketing (SEM) services including: targeted keyword advertising & consulting, PPC management (Overture, Google, Yahoo, etc.), Search Engine Optimization (SEO) and Affiliate Marketing Management. Other advertising services include newsletter, banner, email, impression based, and web portal advertising. These strategic services will drive an intensive and ongoing campaign to send greater numbers of qualified customers to the primary WWS web property: www.worldwidesports.com. In addition to the Amazon Integration, and PPPA service, SpiderSplat will be developing and deploying a network of related specialty MicroSites" including:
www.wideworldofsports.com, www.1800wwsports.com, www.worldwidevacation.com, www.1888wwcycle.com, www.1888wwinline.com, www.1888wwshred.com, www.1888wwskiing.com, www.1888wwsports.com.

The PPPA (Pay-Per-Performance Advertising) service model allows WorldWideSports.com to pay only for advertising that produces verifiable, quantitative results. SpiderSplat also promises increased targeted web traffic in support of brand recognition across the web. WorldWideSports.com will understand its customers trends and activities through server stat analysis, keyword search engine optimization, and web analytics.

Shawn Crapo, WorldWideSports Director of Operations explains, "Working to optimize our website for over 5 years proved a full time job in off its own, we are excited to have experts guiding our SEM, SEO, and PPC campaigns." He adds, I fully understand the wealth of data that is available in our server logs, and missed opportunity in keyword advertising, I simply never had time to sift through pile of data and act upon it."

President of WorldWideSports, Rick Philbrick, comments The partnership with SpiderSplat has enabled us to devote resources on growing our core business, building vendor relationships, and expand our fulfillment infrastructure, rather than continually worrying about which search engine is buying who".

Eric Melin, President of SpiderSplat Consulting, Inc. commented, WWS is a perfect fit for our PPPA service, a medium sized online retailer who understands the complexity of selling online, but chooses not to manage Search in house". He adds, At SpiderSplat we are driven to create successful SEM campaigns for our clients and WorldWideSports.com will now have the benefits of our online marketing expertise. Established in 1997, SpiderSplat was one of the first in its industry to fine tune the art of converting web browsers into web customers; we are now freeing their WorldWideSports.coms internal resources to focus on other challenges."    SpiderSplat helps its clients increase browser to buyer conversion ratios and average order sizes; average visitor conversion rates are 10-20% higher when the PPPA system is used. Through an increase in keyword conversion rates, WWS was visited by over 30% more visitors. Many of these new visitors converted and thereby led to a direct increase in revenues.

"Unlike traditional ad agencies, affiliates or CPA brokers, we hand-pick the clients we choose to work with, in order to dominate each web retail vertical," said Mr. Melin. "E-commerce vendors need comprehensive SEM if they are to rise above their competition in todays online marketplace. The comprehensive SpiderSplat SEM solution is focused on achieving search visibility, and affecting the behavior of the 98% of website visitors who typically 'drop-off. These opportunities will ultimately drive advertising success."

ABOUT SPIDERSPLAT CONSULTING, INC.:

SpiderSplat Consulting is a web strategy consulting firm headquartered in Boston, MA and founded in 1997. An established and profitable company, it offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites. Specializing in Strategic Web Marketing, Targeted Keyword Marketing, Search Engine Marketing and Search Engine Optimizations; they achieve verifiable results to drive keyword-based web traffic. SpiderSplat PPPA service is a "Pay-Per-Performance Advertising" model where compensation is due only upon verified success. In an age of CPC, PPC, CPA, and CPM based online advertising, SpiderSplat has the technical ability to precisely and accurately predict the success of ad campaigns, and buy ad media accordingly. SpiderSplat media buyers and marketers are web savvy and have the technical ability to manage all facets of a web-centric company; and provide a precise return-on-advertising-dollar. Branded ancillary products include: KeyWordROI.com a service to accurately report the return-on-investment of keyword search phrases, TheSpiderTrap.com a proprietary SEO software application, and PositionClick.com a Web Traffic Marketplace.

For further information visit: www.spidersplat.com or contact pr@spidersplat.com

ABOUT WORLDWIDESPORTS (WWS):

Located in New Hampshire, WorldWideSports.com (www.WorldWideSports.com) is a family owned business that has been selling sporting goods online since the fall of 1996. The company is an established, rather than a "start-up" Internet company that grew out of a traditional brick and mortar storefront that was opened in 1965, and still operates today as one of the leading sporting goods retailers in New England. We share a passion for all sports and outdoor activities. If our employees are not working they can most likely be found out cycling, skating, playing hockey or hiking. Our employees live their passion-sports, inside and outside of work. Our mission is simple-provide the Web's most complete shopping experience including expert product knowledge, fitting, product servicing and training advice.

For more information, contact our PR department at: pr@worldwidesports.com. Or visit www.WorldWideSports.com