ANOTHER WEB FIRST" FOR HOWARD DEAN -- JAVA STREAMING VIDEO
For a Video Press Release: www.vmailit.com/dean
Howard Dean has transformed the face of presidential politics by being the first candidate to harness effectively the power of the internet. Dean was first to create an extensive opt-in email list, first to leverage networking tools like Blogs and Meetup, and now -- with the launch of a provocative new ad campaign, he breaks new ground once again by being first to use streaming Java video to communicate broadly with American voters.
The Switch to Dean" Campaign (www.switchtodean.com)features eleven video clips of real voters explaining why they switched their allegiance from another candidate to Howard Dean. The campaign was created by Dean Media Team Network (DMTnet), a nationwide collective of independent media professionals who volunteer their time and talent to develop, produce and distribute cross-channel targeted demographic messages to help Dean get elected.
From a technical perspective, the website is remarkable because of the way videos are seamlessly integrated into the site, and play automatically with unprecedented speed. The videos are displayed in the form of individual Java applets, and require no software, media players, plug-ins or file executables to stream. This means they do not have the platform incompatibility or long download problems associated with Windows Media Player, Real Player and Apple Quicktime. Proprietary bandwidth detection technology enables videos to stream at the speed most appropriate to accommodate each viewers connection.
Streaming Java video has given DMTnet the ability to disseminate campaign messages over the web with the immediacy and impact of television broadcasting. According to Richard Hoefer, Creative Director of DMTnet, one of the reasons we chose Java video was that it provided us with greater control over website design by eliminating the visual clutter associated with embedded players." He noted that his team was amazed and delighted" by the outstanding quality of the picture, which preserves more of the video spectrum than competing streaming solutions."
The result of over 5 years and $42 million of research and development, VMailit.com offers the most sophisticated, simple-to-use and feature-rich streaming video application on the market today. "We are thrilled with the way DMTnet has used our technology to communicate the personal testimonials of Dean supporters," stated Lori Anne Wardi, a Principle of VMailit.com. "We hope the Switch Campaign will inspire more ordinary citizens to use streaming video to make their voices heard on the web and to increase the level of dialogue about political, social and other issues of concern."
VMailit.com is an independent distributor of streaming video solutions powered by VMdirect LLC. The companys mission is to democratize streaming video" by providing everyone with the power to create and distribute graphic rich, streaming messages directly from any camera-enabled PC at the lowest possible cost. VMailit.com provides individual citizens, independent journalists, non-profits, small businesses with the same access to video broadcast solutions that was once reserved only for Fortune 100 corporations.
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