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New HR Marketer Media Relations Service Continues Growth, Helping HR Service Providers Large and Small - Service Signifies a Paradigm Shift in How Companies Use External PR Resources

HR Marketer media relations debuted as an expansion of www.HRmarketer.com, the most widely used online marketing and PR service in the human capital industry. What makes HR Marketer media relations so unique is the ability for companies to tap into high-end PR talent without having to retain a firm or pay exorbitant consulting fees.

Capitola, CA (HRmarketer/PRWEB ) November 4, 2003 -- Two months after its August debut, HR Marketers media relations service has steadily grown in popularity among human resources service providers.

Ideally suited for in-house marketing and public relations executives, HR Marketer media relations debuted as an expansion of www.HRmarketer.com, the most widely used online marketing and PR service in the human capital industry.

What makes HR Marketer media relations so unique is the ability for companies to tap into high-end PR talent without having to retain a firm or pay exorbitant consulting fees.

The new service - led by Elrond Lawrence, APR, a 12-year veteran of corporate and agency media relations - is included in all subscriptions to HR Marketer and gives companies unlimited access to a media relations team with experience in marketing to HR executives. Clients can have press releases evaluated and edited to strengthen their news value, and receive feedback on target audiences and media outlets. The service also offers planning assistance with public relations and media outreach campaigns.

"HR Marketer's media relations is impressive," notes Sandy Riser, Vice President, Business Development for Enwisen, Inc. We needed help with an upcoming press release for a highly-strategic announcement . . . on short notice, we received great feedback and editing suggestions that helped the release cut through the clutter and strengthen its news value. Were very pleased to have a personal media relations professional available to us as part of our HR Marketer membership."

A key element of the media program is HR SourceNet, a free query service for journalists covering the human capital industry. Editors and writers can submit story queries through www.HRSourceNet.com, and their inquiries are sent to hundreds of companies representing all aspects of HR -- recruiting, talent management, payroll and benefits, outsourcing, job boards and applicant tracking, training, and research.

The new media relations service signifies a paradigm shift in how companies use external marketing and PR resources.

With a subscription to HR Marketer, our customers already save tens and thousands of dollars by getting access to a wealth of marketing and PR information targeted toward the human capital industry," said Mark Willaman, president and founder of Fisher Vista, the firm that owns HR Marketer. Our new media relations service now gives these companies access to PR expertise when they need it. Its a much more cost-effective approach, and ideally suited for companies with internal PR managers.

About Fisher Vista, Inc.
Fisher Vista (www.fishervista.com ) is a marketing services firm focusing exclusively on the human capital industry. The company's flagship product is HR Marketer (www.hrmarketer.com), an online marketing and PR service for companies who sell to human resources professionals. HR Marketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications -- sourcing key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories, and industry news.

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