Photonica Carries Out HOTO 5: Contract Issue!

Beautiful New HOTO Promotional Piece Once Again Creatively Showcases Photonicas Unique Stock Images at their Best

New York, NY. (PRWEB) November 1, 2003 -- The word contract" holds a variety of meanings: Its a noun as well as a verb -- an action and an agreement. Now the worlds third-largest visual solutions provider, Photonica, showcases the word in all its different meanings in its newest HOTO promotional piece (HOTO 5), entitled simply Contract." Often singled out by the advertising and design worlds as a supplier of some of the most beautiful, original, and creative stock imagery in the business, Photonica uses its HOTO issues to show off its collections, but also (more importantly) to illustrate some of the creative, unique, and unexpected ways images can illustrate a word or idea.

HOTO is unique -- a piece thats part journalism, part catalogue -- released each time by Photonica with a brand-new spin. With two releases of HOTO in 2002, as well as two other releases in the first half of 2003, Photonica created HOTO as a compact, highly entertaining publication thats as much an intellectual discussion (and trivia assembly) on the title topic as it is a showcase of some of the most original stock imagery found anywhere.

The latest HOTO 'Contract issue continues to raise the bar, packaged as a small booklet thats actually one gigantic foldout. The images on each page explore a rich association of ideas with the simple idea of contract" -- from muscles, faces, and pupils, to marriages, pregnancies, mergers, and agreements. As always, this issue of HOTO explores a diverse assortment of facts and ideas to accompany the images -- such as the fact that a persons pupils will contract when they are faced with someone or something they dislike -- or grammatical contractions -- or the science (muscle contractions) behind a simple shiver.

Were very proud of each successive issue of HOTO," comments Kinya Horikoshi, the Executive Vice President at Photonica. We create each issue in order to encourage the spark of a new association or idea, as well as to explore the rich diversity of images available even to a single word or idea -- whether the word is 'conception, 'composition, or 'contract. Through the sense of beauty, learning, and fun offered by each HOTO, we get the reader to think differently, to think about the universe of ideas behind the words we use every day."

The Number-Three visual solutions provider in the world, Photonica is the industrys best-kept secret when it comes to unique, beautiful, and highly effective imagery. Earlier this year, Photonica made the decision to abandon traditional stock catalogs, shifting emphasis to the web and alternative presentation formats -- the first major stock provider to do so. HOTO, as well as Photonicas detailed online Flash-based galleries and Mega Galleries (at www.photonica.com), has radically altered the way new stock imagery is showcased to art directors, and demonstrates that theres real value in thinking and acting differently. To view Photonicas HOTO Contract images online, please visit http://www.photonica.com/contract or visit http://www.toda.net/toda_news/news.html and then click on Photonica.

About Photonica
Founded by Hironobu Shindo in 1987, Photonicas goal remains a simple one: To communicate the clients message clearly and creatively with the power of a single image. Photonica accomplishes this with style and substance, with images that transcend words. Whether clients are seeking a specific visual -- or one they never imagined existed -- Photonicas professionals are adept at providing image solutions for almost any need, and doing so with superb customer service. With top-rank account executives, knowledgeable research staff, and thousands of images available online or via catalog, Photonicas people specialize in being able to answer a multitude of questions for clients seeking visual research, and to do so free of charge (while meeting the swiftest deadlines). With over 100,000 images on its searchable web site alone (www.photonica.com), Photonica also adds more than a thousand new images to the site each month, constantly updating and refreshing showcased ideas, visuals, and collections.

For more information on Photonica, or for an immediate sample copy of the new HOTO Contract issue, please contact publicist Angela Mitchell at Paramitch@aol.com or (954) 983-5877 or Executive Vice President Kinya Horikoshi, at (212) 634-5666 or kinya.horikoshi@photonica.com.

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