NEW PRODUCT OFFERS FUN, CHALLENGE, ADVENTURE & ... TATOOS??

Boondoggle -- The Scavenger Hunt Redefined - is a unique party kit with a twist.

REDWOOD CITY, Calif. -- November 3, 2003 -- 2ndEdison Products, Inc., a product design and development firm focusing on innovation, this week launched Boondoggle, a first-of-its-kind scavenger hunt party kit for six to 20 people.

Reality television programs focusing on adventurous races and challenges have captured a national audience. And as recent press reports indicate, people are going to great lengths to challenge themselves in scavenger hunt-like street races. Boondoggle translates these market trends into an exciting new retail product.

During a Boondoggle, teams follow a Course around town, answering Factoids and searching for Loot in an exhilarating race to the finish line. The kits provide everything needed for an unforgettable day: invitations, a hosts guidebook, clue cards, team bags, prize medallions and more.

We saw that people are looking for new types of fun and adventure with their friends," said Allison Rak of 2ndEdison Products. A Boondoggle is a physical and mental challenge. People have a blast doing something completely out of the ordinary."

The host gets to customize the event to make it perfect for the group and location. Clues can be simple or complex. The race can be on foot, in cars, or use public transportation. The host selects the Loot that each team must gather, with options ranging from state quarters to temporary tattoos (worn on the team members, of course). Many hosts take teams to obscure locales with interesting but little-known history, have them answer local lore and pick up fun souvenirs along the way. A Boondoggle post-party is never dull, as teams share stories of their day and find out how others solved that impossible clue.

The decibel level in my house had never been so loud," said Kristin Zebrowski, who hosted a recent Boondoggle in Morristown, New Jersey. My friends are really competitive, and they really got into it."

Boondoggles are great for many types of groups and events. From birthday parties to team-building events to family reunions, theyre a great way to bring people together to share a unique bonding experience.

Boondoggle is available in limited retail outlets, including the sfMOMA store, and can also be purchased online at www.boondogglegames.com.