Brooklyn, NY (PRWEB) November 3, 2003
The importance of search engines to marketers is growing. In 2003 over $1.6 billion will be spent in paid search alone. The most obvious question on online retailersÂ minds is: will that convert into sales? The answer impacts the bottom line directly. In this report Future Now, Inc. explains in detail how the top 15 search engines are converting and analyzes that data so the online retailer can maximize their return on investment.
The study reflects more than 29 million search engine visits to dozens of e-commerce sites using WebSideStoryÂs outsourced HitBox services (http://www.hitbox.com). The e-commerce sites used in the study cover a broad range of products and services, everything from gifts and electronics to shoes and office equipment. The search engine visits include those generated by both paid search keywords and organic listings. All orders resulting from search engine visits were generated in the same session. The study does not include shopping-specific search engines. Future Now, Inc.Âs analysis is focused on why different search engines have such different conversion rates, the factors that may be impacting those conversion rates and what marketers can do to improve their results.
ÂFuture Now was the obvious choice to partner with to release this exclusive data,Â said Rand Schulman, Chief Marketing Officer for WebSideStory, the leader in online marketing analytics and optimization. ÂBryan & Jeffrey Eisenberg and their team are the recognized experts in online conversion rates.Â
ÂWeÂre grateful and proud that WebSideStory chose us as the analysts for this exclusive and very important data. In 1998, when we started specializing in improving conversion rates to increase sales, you couldnÂt find a soul who wanted to discuss them; it was all about getting more traffic to drive sales. The market has grown up and now smart marketers are demanding return on their online advertising investments. Improving conversion rates is still a relatively new topic for many online marketers. In this report we not only analyze the data, which does not reflect the common wisdom, but we also include a set of critical recommendations and resources for our readers. In addition we offer a link to download an MS Excel spreadsheet to calculate how an advertising budget should drive sales or how profit or sales targets drive an advertising budgetÂ ; said Jeffrey Eisenberg, co-founder of Future Now, Inc.
Bryan Eisenberg, co-founder of Future Now, Inc., provides an insight from the report: ÂAOL is the largest ISP because it markets to a mass audience with the premise that, ÂItÂs so simple; no wonder weÂre #1Â. Smart marketers have always known that the AOL audience spends more money online than other audiences. Unfortunately, for many years AOL was way too expensive. A deeper analysis of this data set shows there is a back door for marketers coveting AOLÂs high converting audience.Â
About Future Now, Inc.
Future Now, Inc. is a marketing boutique focused on helping clients convert their website and online traffic into leads, customers and sales by applying persuasion architecture, copywriting, usability and web analytics to design, redesign and optimize websites and other online marketing efforts. Future Now, Inc., is based in Brooklyn, NY and was founded in 1998 with the sole purpose of helping clients increase their conversion rates. Future Now provides its unique and proprietary processes and expertise with a broad range of middle-market B2B and B2C clients nationwide by providing training, consulting, speaking, assessment services and publishing.
Future Now, Inc.
2401 East 23rd Street
Brooklyn, NY 11235
Contact: Michael R. Drew
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