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All Press Releases for November 2, 2003 Subscribe to this News Feed    
 

Celebrity Lifestyle Management, LLC is now Impresario Lifestyle, LLC: A Lifestyle Management Agency.

Celebrity Lifestyle Management has changed its name to Impresario Lifestyle, LLC. Impresario Lifestyle is an upscale lifestyle management agency providing celebrity personal assistant services to celebrities, wealthy families, and high-profile individuals. We wanted a name that better captures the essence of our style, creativity, and the upscale services we provide, says company President and CEO, MaShelle Epps.

While conducting research for a new company name, I kept coming across the word impresario" and noticed that it was always associated with things of distinction and exceptional quality: Mozart, fine jewelry, grand operas, etc. I knew then that Impresario" was the perfect choice as it embodies all that we are: quality, class, distinction, style & excellence.

I additionally wanted a company name that was memorable, marketable, and one that I could brand as a household name. When people hear impresario" I want them to think upscale lifestyle management" -- and its already taking effect. After telling people the name of the company, most people ask, What does impresario" mean?" This provides the opportunity to not only provide a definition, but to tell the story about how we chose the name. Once people realize what "impresario" means, they appreciate the creativity, and chances are theyll never forget the name.

The word impresario" has Italian roots and is defined as: a manager or producer; one who sponsors or produces entertainment. Weve creatively fused impresario" with celebrity lifestyle management to create Impresario Lifestyle: A Lifestyle Management Agency. I love the name because the literal translation is "Lifestyle Manager" and that's what we do everyday - manage busy lifestyles. The name is unique in that it's a play on words and requires some thought to see the creativity. Ive always been in love with words. Words are the vehicles through which writers like me paint" a picture much like how artists use paint or watercolors. In my opinion, words are a more expressive form of art because the readers visualization of what he reads is limited only by his imagination. I analogize it to reading a book versus seeing the movie. The movie is never as good as the book.

I and Impresarios entire lifestyle management staff are tremendously excited about our new name, new image, and the opportunity to impact the lives of celebrities across the country. Were in the process of re-designing our website as well as expanding our service offering to better service our unique clientele. We work hard everyday to live up to our tag line: Impresario...exceeding your expectations!"
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Mashelle Epps, MBA
IMPRESARIO LIFESTYLE, LLC: A Lifestyle Management Agency
404-885-5776
Email us Here
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