Celebrity Lifestyle Management, LLC is now Impresario Lifestyle, LLC: A Lifestyle Management Agency.

(PRWEB) November 2, 2003

While conducting research for a new company name, I kept coming across the word “impresario” and noticed that it was always associated with things of distinction and exceptional quality: Mozart, fine jewelry, grand operas, etc. I knew then that “Impresario” was the perfect choice as it embodies all that we are: quality, class, distinction, style & excellence.

I additionally wanted a company name that was memorable, marketable, and one that I could brand as a household name. When people hear “impresario” I want them to think “upscale lifestyle management” – and it’s already taking effect. After telling people the name of the company, most people ask, “What does “impresario” mean?” This provides the opportunity to not only provide a definition, but to tell the story about how we chose the name. Once people realize what "impresario" means, they appreciate the creativity, and chances are they’ll never forget the name.

The word “impresario” has Italian roots and is defined as: a manager or producer; one who sponsors or produces entertainment. We’ve creatively fused “impresario” with celebrity lifestyle management to create Impresario Lifestyle: A Lifestyle Management Agency. I love the name because the literal translation is "Lifestyle Manager" and that's what we do everyday - manage busy lifestyles. The name is unique in that it's a play on words and requires some thought to see the creativity. I’ve always been in love with words. Words are the vehicles through which writers like me “paint” a picture much like how artists use paint or watercolors. In my opinion, words are a more expressive form of art because the reader’s visualization of what he reads is limited only by his imagination. I analogize it to reading a book versus seeing the movie. The movie is never as good as the book.

I and Impresario’s entire lifestyle management staff are tremendously excited about our new name, new image, and the opportunity to impact the lives of celebrities across the country. We’re in the process of re-designing our website as well as expanding our service offering to better service our unique clientele. We work hard everyday to live up to our tag line: Impresario…exceeding your expectations!”

###