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All Press Releases for November 6, 2003

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Is Interactive TV Advertising only "nice to have"?

Research and Markets have announced the addition of the Interactive TV Advertising: Johnson & Johnson Trifecta Pays Off with Brand Lift report to their offering

Brand advertisers believe interactive television (iTV) is a "nice to have" rather than a "need to have" in the advertising mix. This view hinders the advancement of a powerful advertising platform.

Key Questions

1. How can advertisers quantify the impact of iTV on their brand?

2. What are best practices for cross-platform interactivity?

For a complete index of this report click on http://www.researchandmarkets.com/reports/39362

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research.
R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of
reports or their value-added services, visit their web site at
http://www.researchandmarkets.com or mailto:press@researchandmarkets.com

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Laura Wood
RESEARCH AND MARKETS
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