Williamsburg, VA (PRWEB) November 6, 2003 - Fashion-
savvy outfitter for dogs and cats, RuffN'It, combines high style with community outreach and education. Proprietor, Shelly Kwiatkouski puts a decade of experience as a retail executive to work as the founder of a web-based business balancing principles with profits. RuffN'It hopes to provide high quality options for the health, comfort, and vogue of family pets.
RuffN'It had its humble beginnings when Kwiatkouski volunteered at a local no-kill animal sanctuary. Before long she was working for them full-time and fostering animals. Then she adopted India, a five-month-old Labrador Retriever and Pitbull mix who was brought to the sanctuary after being abandoned in a nearby campground. ÂWhat I wanted was an old dog Â a couch potato,Â says Kwiatkouski, but she soon found that her new companion was not only full of puppy energy, India was also dog-aggressive. Kwiatkouski says that IndiaÂs ÂissuesÂ forced her to educate herself. ÂEverywhere I went [with her], everyone had opinionsÂ I wanted real answers.Â
A year-and-a-half later, KwiatkouskiÂs family has expanded to include Chile, a Boston Terrier and Chihuahua mix. Together, India and Chile, and the dozens of dogs that Kwiatkouski fostered and helped to place are the inspiration for RuffN-It.
RuffN'ItÂs centerpiece is its exclusive line of dog jackets, inspired by current trends in the human fashion world. Kwiatkouski designs the jackets herself, choosing high quality fabrics and attending to such details as searching out the perfect buttons or stitching to enhance style. Jackets are sized to fit dogs up to forty pounds and there is enough variety for every season and puppy personality; from city chic faux-fur and pleather, to trendy camouflage or demure Â50Âs retro. But the online retailer offers much more than itÂs current twenty-three styles of dog threads. RuffN'It strives to be a source to satisfy all manner of pet needs ranging from canine and feline first aid kits, airline approved carriers and books recommended by the top dog training organizations, to such luxuries as sofas, feather beds and jewelry.
RuffN'It is more than an online pet store, Kwiatkouski is committed to the education of animal lovers about pet care, and inspiring active participation in community shelters and animal welfare programs. The RuffN'It website donates ten percent of profits to The Milo Foundation (http://www.MiloFoundation.org), the no-kill shelter that started it all for Kwiatkouski. It also maintains a resource page for up-to-date information about caring for sick pets, animal testing, adoption services, pet food options, animal rights, training, and a number of other topics. RuffN'It provides a number of links as well, with the aim of community involvement, education, and support of animal protection groups.
Kwiatkouski is currently working with retailers to get her fashions into stores, and on November tenth, Pampered Puppy will feature RuffN'It in its monthly e-newsletter (which can be viewed at http://www.pamperedpuppy.com). But while companies from as far as Australia have offers on the table, currently the jackets are available exclusively at the RuffN'It.com website where folks can find the products and information to care for their beloved pets.
Contact Information: Shelly Kwiatkouski, RuffN-It,
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