CampaignBuilder® LAUNCHES 3.7 VERSION E-MAIL MARKETING TECHNOLOGY Program Offers Increased Functionality, New Template Builder and Enhanced Marketing Capabilities

Message Logix, Inc. announced their new version of CampaignBuilder® version 3.7, the latest enhancement to their high performance e-mail marketing solution. CampaignBuilder® v3.7 contains enhanced features which include a template builder, advanced list manager, query list builder and increased scalability.

Message Logix, Inc. today announced their new version of CampaignBuilder® version 3.7, the latest enhancement to their high performance e-mail marketing solution. CampaignBuilder® v3.7 contains enhanced features which include a template builder, advanced list manager, query list builder and increased scalability. CampaignBuilder® v3.7 has an array of new features compared to v3.6 designed to improve campaign creation processes and simplify marketing analysis and routine campaign administrative tasks.

CampaignBuilder® v3.7 contains more comprehensive campaign building, reporting and display features to ensure that campaigns are quickly read, analyzed and improved upon. Technical and application design improvements include a powerful template builder, query list builder, increased delivery speeds and tracking individual recipient behavior for campaign analysis. These new reports make it easy to identify most valuable recipients by generating lists of those who have opened, forwarded and clicked through. CampaignBuilder® v3.7 helps marketers better evaluate campaign statistics and formulate razor sharp e-mail marketing strategies.

"In today's economy, marketers must prove the value of their programs to upper management. The new features of CampaignBuilder® v3.7 make it simpler for a marketer to deploy and study their e-mail campaigns and improve the ROI of their campaigns," said Message Logixs CEO Gregory Bender. "These features are valuable as companies evaluate the success of their marketing programs and manage budgets and shift more dollars to email campaigns which are more cost-effective than traditional snail mail."

The features of CampaignBuilder® v3.7 also streamline the campaign creation process with the additions of Template Builder and Power Builder for the experienced professional.

Message Logix, Inc. is located at 56 Locust Avenue, Rye, New York and can be reached at 914.522.5014 or via their website at www.campaignbuilder.com.