Anchor Announces New Options for its USPS Certified MaxCASS System

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AnchorÂ?s Geographic Coding Option provides mapping information for direct marketers to analyze business data by tying information to specific locations; AnchorÂ?s USPS approved Residential Delivery Indicator Option determines whether an address is a residential or business address for shipping packages

Anchor Software, a leading provider of data processing software for the direct mail marketing and document design industries, today announced 2 new important options to its United States Postal Service (USPS) MaxCASS system – Geographic Coding and Residential Delivery Indicator (RDI).

Anchor’s Geographic Coding Option assigns Latitude/Longitude at the ZIP+4 level, US Census Tract/Block data, Congressional District, FIPS (Federal Information Processing Standard) County and State Codes, County Name, Time Zone, and MSA (Metropolitan Statistical Area). By adding geographic information businesses can make smarter decisions, increase efficiency, and improve their marketing campaigns by combining accurate CASS certified address information with the enhanced data for specific targeting of markets.

Anchor’s RDI Option works in conjunction with data files that are licensed from the USPS to help reduce shipping costs by identifying whether a delivery address is residential or business, since some shipping companies charge costly surcharges for delivery to residences. With Anchor’s MaxCASS with RDI, shippers can reduce their costs by rate shopping, reduce returns by correcting addresses, and evaluate shipping statistics to better meet the needs of their customers.

“In order to best meet the needs of our customers, we have made MaxCASS the vehicle by which we deliver new address accuracy features and tools. The addition of the Geographic Coding and RDI options along with our Delivery Point Validation (DPV) option, make MaxCASS a seamless direct mail/marketing tool. In the very near future we will also add Anchor’s NCOALink Option for Service Providers and End Users, as yet another valuable addition to MaxCASS, “ said Gary Siegel, President of Anchor Software.

If you plan on attending Mailcom ‘03 Fall Convention November 9 -11 to be held in Anaheim, California, please drop by our booth for more information on MaxCASS and other Anchor software products.

ABOUT ANCHOR SOFTWARE LLC:

ANCHOR SOFTWARE, based in Rockville, MD, is a leading provider of data processing software for the direct mail/marketing industry. Our software solutions are used by many Fortune 2000 companies and by small to mid-size businesses. Organizations leverage their current infrastructure, knowledge and investment by using our applications to communicate more effectively with their customers and prospects. For more information, please visit our website at http://www.AnchorComputerSoftware.com. For licensing information, please call 800-237-1921, or email us at Sales@AnchorComputerSoftware.com.

ANCHOR SOFTWARE is a division of ANCHOR COMPUTER INC, a leading provider of software and data processing services for the direct marketing industry. ANCHOR provides a complete array of data processing services including: address hygiene, business/consumer data enhancement, mailing lists, database design and construction, merge/purge, modeling, and US and Canadian postal processing. For more information, please visit Anchor Computer’s web site at http://www.AnchorComputer.com call 800-728-6262, or email them at E@AnchorComputer.com

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