SBLI USA MUTUAL LIFE INSURANCE COMPANY, INC.
ACHIEVES OVER 95 PERCENT CUSTOMER SATISFACTION RATING IN INDEPENDENT SURVEY
SBLI USA Mutual Life Insurance Company, Inc. achieved a 95.3 percent overall customer satisfaction rating in an independent survey of its policyholders, proving itself to be a financial services firm that consumers trust and are satisfied with.
New York, N.Y. (PRWEB) November 7, 2003 -- SBLI USA Mutual Life Insurance Company, Inc. achieved a 95.3 percent overall customer satisfaction rating in an independent survey of its policyholders, proving itself to be a financial services firm that consumers trust and are satisfied with.
The recent survey, conducted by telephone by the research firm Development II, asked 300 active and 100 inactive customers a range of questions on customer service. Using a five point scale to determine how satisfied customers were with SBLI USA, the survey indicated that in each of five of the key service categories, 95 to 99 percent of active SBLI USA policyholders were more than satisfied with each of the following:
| | - Prompt payment of claims 99 percent
- Accuracy of billing 96 percent
- Customer service reps ability to resolve issues 95 percent
- Product offerings 99 percent
- Sales agents understanding of customer needs 98 percent
|
"These survey results confirm that we are continuing to meet our goal of delivering affordable financial solutions to the people who make America work -- our mission since our founding in 1939," said President and CEO Vikki L. Pryor. "As we reach more and more customers nationwide, we have taken appropriate steps to maintain high standards, adding customer service resources to keep pace with our rapid growth while working to improve customer satisfaction and build our long-term relationships with our policyholders."
With over 400,000 policyholders, SBLI USA markets a full range of life insurance and other products to value-conscious consumers and diverse markets. SBLI USA's products are available through a variety of distribution channels including partner banks, customer centers, telesales, telemarketing, direct mail and the Web. Additionally, the company offers a bi-lingual Web site and comprehensive customer service in both Spanish and English.
In the survey, half of the active customers reported they learned about SBLI USA through banks and 30 percent through friends and family. Ninety percent reported a high willingness to recommend SBLI USA to friends, and 83 percent said they were willing to purchase additional insurance from SBLI USA.
Customer satisfaction was also extremely high among inactive customers in the same five key service categories: prompt payment of claims, accuracy of billing, the ability of customer service representatives to resolve issues, product offerings, and sales agents who understand customers needs. Even though these customers were inactive, their satisfaction levels with the company ranged from 86 percent to 94 percent in each of the five categories.
About SBLI USA
SBLI USA Mutual Life Insurance Company, Inc. is a financial services company that is committed to the value-conscious people who make America work. The company is dedicated to building lifelong relationships with customers and empowering them with the education and tools they need to take control of their financial destinies.
SBLI USA and its subsidiaries are licensed in 50 states, the District of Columbia and Puerto Rico. With more than $1.3 billion in assets, $123 million in surplus capital, 250 employees and over 400,000 customers, the company is committed to offering affordable, flexible and easy-to-access products through a variety of integrated channels, including direct mail, telemarketing, the Internet and licensed agents, as it expands nationally.
SBLI USA Mutual Life Insurance Company, Inc. is the parent company to SBLI USA Holdings, Inc., which owns subsidiary companies S.USA Life Insurance Company, Inc. and SBLI USA Diversified Services Company, Inc.
Additional information about SBLI USA products and services can be found at www.sbliusa.com.
###
|
