THE 'NEO,' A PRIVATE INDEX, OUTPERFORMS THE DOW, S&P 500 & NASDAQ!

A new financial index, called the "Neo" consists of 60 stocks picked by two financial experts. Their results -profits their clients made over the past three years, even in the most turbulent markets - has outperformed the standards indexes, including the Dow Jones, S&P 500 and NASDAQ!

Katz Creative, Inc.
315 W. 70th Street Suite 6C New York NY 10023
Tel 212.580-8833. Fax 212.501-9582
jkatzcreative@aol.com www.katzcreative.com

THE 'NEO,' A PRIVATE INDEX, OUTPERFORMS
THE DOW, S&P 500 & NASDAQ!

Numbers don't lie. In recent years, including the market's downturn, the personal index created by financial advisors and authors Jim Troup and Sharon Michalsky - designed for their portfolio clients -- has proven to be a more accurate, state-of-the-art investment barometer than any others. In fact, since its creation three years ago, their index, which they call the Neoteric Global Business Average or "Neo," (an old word that means "new"), has, in spite of the turbulent financial market, has beaten the NASDAQ, more than doubled the return of the S&P 500, and tripled the return of The Dow. Apparently the new investment culture that Jim and Sharon identified, and characterize as a "realize, customize, capitalize" way of doing business, is healthy indeed

This new investment culture, which took them seven years of intensive research to understand, is detailed in their breakthrough book, Divorcing the Dow: Using Revolutionary Market Indictors to Profit from the Stealth Boom Ahead (John Wiley & Sons 2003). Once they understood why markets behave as they do, and which companies were positioned for success and longevity, Jim and Sharon created their own index in place of the "outdated, irrelevant Indexes that are no longer relevant to today's world." Their 'Neo' is comprised of 60 companies that operate from what they firmly believe is "the only business model that will be successful in the 21st Century, and the only business culture that can mean profits for investors."

Too strong a statement? Well, again, numbers don't lie. According to calculations by a technical analyst at the independent firm Topline Investment Graphics, here is how their "Neo" strategy surpassed the Dow Jones Industrial Average, S&P 500 and NASDAQ to earn more money for their clients:

YEAR TO DATE    As of 10/31/03    
DOW         17.5%
S&P 500     19.42%
NASDAQ 44.68%
NEO         45.4%

12 month return for the period ending 9/30/2003
Dow            25.13%
S&P 500     24.10%
NEO         51.20%

Value on 9/30/2003 of a $100,000 investment made on 12/29/2000
Dow                 $85,985
S&P 500         $75,436
NASDAQ         $72,331
NEO                $112,290

2001 Performance Comparison
Dow                 -5.41%
S&P 500         -11.89%
NASDAQ         -21.05%
NEO                +5.5%

Troup and Michalsky's website is www.divorcingthedow.com
To arrange an interview with Jim & Sharon please call Judy Katz at (212) 580-8833.