121: Using the Internet to revolutionize the Swiss Watch Industry

Using cutting edge Internet technology via their on-line boutique at www.121time.com, 121 is revolutionizing the Swiss Watch Industry by offering customers the chance to create and order their own unique Swiss Made timepiece directly from the factory. The launch of 121 by its parent company, Factory121, based in Martigny, Switzerland is set to turn heads and generate clicks faster than anyone expected in this traditional Swiss watch making industry. Pronounced 'One-to-One, 121 offers an unparalleled price-to- quality ratio by cutting out traditional distribution channels and passing the cost savings to the customer. The result is a unique Swiss Made timepiece created by its owner at a fraction of the traditional retail price.

(PRWEB) November 9, 2003 --Starting at a unit price of only 150 Euros, the new 121 Metropolitan Collection goes even further in this revolution by introducing the opportunity for each client to construct their own timepiece through a vast selection of watch components and to top it off by embedding quality, certified diamonds into the design of each timepiece.

The Metropolitan Collection is aimed at giving both men and women the creative freedom to choose amongst a variety of different watch cases, movements, cases, bezels, dial faces and to include as many as 72 diamonds in their watch design. Providing the opportunity to each customer, transformed into a Swiss watch designer, to create a watch model that is either casual, stylish, flamboyant, extravagant, discrete or simply a mix of all! Its only a matter of individual tastes and style!

Swiss Made chronographs, white and black diamonds, a plethora of colors and dial designs...with such innovative options, 121 is more than likely to put a sparkle in the eyes of its future male and female customers!

121 brings fresh ideas and spirit to the Swiss Watch Industry.

With the launch of its new brand, 121, the bright young team of entrepreneurs at Factory121.com is reaching for the stars in more ways than one! Originally based upon a business-to-business concept, the Factory121 team soon realized the potential that existed for a unique customer-based brand platform. The decision was taken to launch 121 in October 2003 by creating a dedicated online boutique at www.121time.com offering an entirely new and dedicated line of timepieces, the Metropolitan Collection.

The 'One-to-One concept of the new 121 brand is based on offering individual customers the chance to create their own Swiss timepiece over the Internet. This direct-to-customer (DTC) based platform allows considerable savings by eliminating the cost margins associated with traditional distribution channels. These savings are then passed on directly to the customer.

121 is stretching the outer limits in this traditional market through the implementation of its unique DTC concept offering individualized custom made Swiss timepieces on a worldwide level at factory direct prices.

The launch of the Metropolitan Collection, supported by a unique advertising campaign entitled 'Create your own time!, perfectly illustrates the brand values and philosophy of giving customers the chance to create and design their own individualized Swiss Made timepiece in a fun and playful manner. Available as of this Autumn, the Metropolitan Collection offers each visitor the pure satisfaction of creating his or her own unique Swiss Made timepiece over the Internet while retaining the best values of Swiss Quality and Design. Through the possibility to customize diamond encrusted bezels and crowns, the individualization of each timepiece is more than likely to create a sparkle in the eyes of its customers!

121 is symbolic of the One-to-One relationship offered by advanced Internet technology that allows visitors to create and order their unique Swiss Made timepiece directly from the factory. This relationship goes even further with a price-to-quality ratio unbeaten in the Swiss Watch Industry due to the eradication of traditional distribution channels and their inherent profit margins. 121 is so convinced of the quality and experience that it is offering customers, it provides a 30-day, 100% satisfaction money back guarantee. This guarantee is also a first in an industry where customer service often stops at the point of sale.
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This online boutique is open 24 hours a day, 7 days a week at
http://www.121time.com/
or through the corporate address at
http://www.factory121.com/.