NEW LASERMAIL FROM TOWNCRIER LOWERS THE BAR FOR SMALLER BIZ. SINGLE CLICK SYSTEM BEING USED TO HIJACK COMPETITOR'S ADVERTISING.

From airlines to mom and pop operations, opt-in email is sizzling as an effective, low cost, targeted marketing medium for business both huge and tiny.

Towncrier has tweaked their basic opt-in packages and from their preliminary tests are reporting verifiable opt-in list building results surpassing 100 percent effectiveness.

This latest offering is as simple to use as an ATM machine and the system can be accessed from any computer. Library, school. friend's machine etc. (It's not necessary to have an ISP, computer or even a phone, to harness the technology).

At a glance it appears that any merchant can read a competitor's advertisements and then use their Towncrier to deliver their own superior offer, possibly before most print ads are read.

There's a complete overview from their auto-responder by sending a blank email to listwhiz@getresponse.com

With household PC ownership now passing the 50 percent mark and climbing, this package has all the earmarks of a powerful backbone for any-ones marketing arsenal.